Bluestacks announces Android-powered Gamepop console

An Ouya rival appears, with a Netflix-like games service

Mobile company Bluestacks has decided to expand its operations beyond letting mobile apps run on PC and Mac platforms. The company has announced Gamepop, a gaming console and subscription service. For $6.99 per month, users get access to the console, a controller, and an all-you-play gaming service. The console remains free until the end of May, after which Bluestacks will be charging for it in addition to the service.

Bluestacks has already signed Glu Mobile, Halfbrick, and OutFit7 to provide games to its new unlimited gaming platform.

"Mobile gaming has been taking off the past few years. BlueStacks' vision is to bring that same experience to bigger screens," said BlueStacks CEO Rosen Sharma. "The all-you-can-eat pricing model for GamePop lets users enjoy a much broader range of games, just as you can watch more movies with Netflix versus the pay-as-you-go model Blockbuster employed."

"BlueStacks has credibility in the microconsole space that others just don't have," said Halfbrick CEO Shainiel Deo. "We've been a featured partner in App Player since early on and they've delivered on every promise in terms of distribution. GamePop is a great incremental channel for us."

Developers keep all in-app purchases and 50 percent of GamePop subscription revenue will be shared with developers based on usage. Subscriptions will be managed through and consoles

Bluestacks recently crossed 10 million users on its App Player.

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Latest comments (8)

Adam Campbell Game Production Manager, Azoomee4 years ago
Well, originally I was going to say "Not another!" but then again these companies may as well just go for it whilst they have a chance. I think there's still a lot of space for something like this in the market to work but we'll see how many can sustain android console success in the long term...
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Jakub Mikyska CEO, Grip Digital4 years ago
A subscription-based console that let's you play Jetpack Joyride on your TV? Really?!
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
This is staring to remind me of the Atari era. Every company in the tech industry, and even many that were not, wanted to release a game console.
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Mark Nelson Games/Level Designers 4 years ago
Reminds me of my Boxee Box!

Just waiting to discover which one of these Android consoles can act as a No-holds-barred media player (MKV, et all)
Also need acess to Vudu, Netflix, Youtube, and a modern Web browser...
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Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster4 years ago
As long as someone releases a emulator that runs all of these consoles (even if I have to buy one to get to them), I say go ahead. If not, I might buy an OUYA but the rest are out of the question till I see which way the market goes.
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Michael Vandendriessche Studying Computer Science, K.U. Leuven4 years ago
Running mobile games on a stationary console on a big screen. Doesn't really sound like a good idea to me.
The advantage of mobile games is that they run on your phone, you don't need a console for it.

I like the subscription model though. 7 dollar for 'hiring' it a month sounds great! And they even get to keep the console afterwards, I suppose. (looks like it can be used as a seat for little kids)

I'm glad it exists. It's just not for me.
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
@Adam: Eh, I'd really rather see LESS of these new digital-only boxes cluttering up bargain bins in the near future when they become obsolete, not more. Granted, you're right about companies needing to "go for it" when it's early, but I'm seeing the handheld phone controller market not be as impressive with all the devices out for it now, so it's practically a given that the Ouya "clones" will get churned out once that thing actually goes to market (and succeeds to some extent)...

Still, I really hate seeing all that plastic wasted at the end of the day...
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Adam Campbell Game Production Manager, Azoomee4 years ago
Eh, I'd really rather see LESS of these new digital-only boxes cluttering up bargain bins in the near future when they become obsolete, not more. Granted, you're right about companies needing to "go for it" when it's early,
Beggars can't be choosers.

If a guy like me wants a company to take a risk and build an Android console (which has some chance of success) then I have to expect more to try the same thing and subsequently more of these devices in the bargain bin (hey, happens with tablets and co).

The opportunity is that big (and low cost, almost like making a PC) they may as well, and someone will eventually make something better than the Ouya if not more. Any one of them has a chance of making the definitive Android console.

An advantage of the platform and numerous manufacturers however is that we may come to a point where we can play the same games on a choice of any number of platforms. Choosing the device that better suits our needs and design preferences. Of course that assumes to an extent some decide to use a common distribution channel like Google Play.

Edited 1 times. Last edit by Adam Campbell on 14th May 2013 1:38pm

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