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Retail

Asda cuts Wii U price to 149 and 199

Asda cuts Wii U price to 149 and 199

Thu 02 May 2013 9:11am GMT / 5:11am EDT / 2:11am PDT
RetailHardware

Nintendo's struggling console now 100 cheaper than six months ago

The major UK supermarket chain Asda has cut the price of the basic and premium versions of Nintendo's Wii U console to 149 and 199 respectively.

The Wii U launched in the UK in November last year, with most retailers selling the system for 249 for the basic and 299 for the premium. With the level of customer interest much lower than anticipated, Asda cut the price by 50 in March this year.

On that occasion, other key retailers followed Asda's lead. It remains to be seen whether the same thing will happen now.

Nintendo's recent full-year financial report revealed that the Wii U sold just 390,000 units worldwide in the last quarter. This wasn't enough to push the system to the 4 million unit target set by Nintendo - a figure that had already been significantly reduced from previous expectations.

To date, the Wii U has sold 3.45 million units worldwide.

Thanks, Eurogamer.

37 Comments

Andrew Watson Programmer

103 260 2.5
Release some games for it already!

Posted:A year ago

#1

Bruce Everiss Marketing Consultant

1,692 594 0.4
Dreamcast #2.

Or maybe this and the Playstation Vita have proved that consoles have had their day.

Posted:A year ago

#2

Keldon Alleyne Handheld Developer, Avasopht Ltd

455 443 1.0
Popular Comment
Playstation Vita, you kidding me right? And this? Really Bruce? Really?

Just to demonstrate how ludicrous that statement is here a few key points:

1. Consoles from the CURRENT generation are outselling the Wii-U.
2. Playstation Vita's COMPETITOR is selling well.
3. The Wii-U lacks killer GAMES to justify a sale. People buy consoles for killer games, you ... do ... realise ... this ... right?

Posted:A year ago

#3

Adam Campbell Associate Producer, Miniclip Ltd

1,200 1,017 0.8
Dreamcast #2.

Or maybe this and the Playstation Vita have proved that consoles have had their day.
I'm at risk of 'feeding the troll' at this stage but I wish you could add some solid justification to such a wild statement, spelling the death of console gaming. As if the increasing installed base of the 3DS, 7th gen consoles and projected sales potential of next generation consoles mean nothing.

I still see no evidence, specifically in the case of the Wii-U that the sales can't see a considerable rise in the not so distant future with the introduction of bigger and better software.

Games that may be of the highest selling titles in the next year or so. This could in fact be completely untrue and the Wii-U could continue to see no software, no Nintendo games and sell poorly, but there are no forgone conclusions here.

Posted:A year ago

#4

Bruce Everiss Marketing Consultant

1,692 594 0.4
The console gaming market has been in steep decline since 2008. Even the AA blockbusters are selling less than before.

Meanwhile vastly more people are gaming than even just a year ago. Soon we will have more than 2 billion active smartphones. The public have adapted to consume their games differently. More accessibly, more conveniently, more diversely and far, far more cheaply.

Do a SWOT analysis of console gaming and weep.
Look at the Porter's forces in the game market and realise that the world has changed.

Posted:A year ago

#5
Popular Comment
Bruce, if consoles have had their day, then what will we play games on?
Tablets and phones? Ok, from time to time, they may offer a pleasant distraction, and have some innovative features, but so long as I continue to play games, I would like 3 things:
1. The ability to play them using buttons as an input mechanism (or any input mechanism not solely designed to browse apps/the web).
2. The ability to play them without my thumbs/hands blocking the screen.
3. The ability to play them without being interrupted with a phone call.

Your talk of the end of consoles is wide of the mark.

Posted:A year ago

#6

Adam Campbell Associate Producer, Miniclip Ltd

1,200 1,017 0.8
Popular Comment
The console gaming market has been in steep decline since 2008.
So why do consoles have their biggest total installed base in history now? And why do platforms such as the Xbox 360 increasingly express strong sales, so many years after launch?

Its easy to be selective with your figures.

As for smartphones, gaming on those devices is an increasing force, but it will be a fraction of that 2 Billion in use as a games device and they won't necessarily have the aim or ambition to replace consoles. A console game experience is a different one which people use within their bedrooms and living rooms on a large HDTV. They can also afford certain game-play or content features thanks to the larger form factor and fixed nature.

Growth in a completely different area needn't mean the decline of another completely different area of gaming. Its as if you feel its impossible to have a scenario where the games market as a whole is increasing, whether that's mobile, social or console.

Edited 1 times. Last edit by Adam Campbell on 2nd May 2013 11:32am

Posted:A year ago

#7
"...there she blows!"

We all tried to discuss this topic a few months back, but the Nintendo Fan-boys clogged the discussion. What can Nintendo do to address the collapse in sales, the problem with the online capability - the continued reports of "consoles bricking" and now the whole issue of a lack of new games till E3?

Is this turning into Nintendo's second VirtualGameBoy?

Posted:A year ago

#8
So why do consoles have their biggest total installed base in history now? And why do platforms such as the Xbox 360 increasingly express strong sales, so many years after launch?
I would add to that- why have we seen the largest growth in PC gaming in recent years!
We fundamentally have boot strapped a brand new gaming community - the danger now is that after creating the monster the console manufacturers and publishers may have forgotten how to feed their needs. Buyers are disenfranchised, and debacles like 'Aliens' and 'Star Trek' could created a sub-culture that will ignore the traditional console cycle route and focus on 'casual' game delivery.

I was very unhappy in the way that Nintendo's "emperors new clothes" management team created and presented the Wii-U - and I know that Japanese board is not happy with how this all panned out. They are in it for the long haul and that may explain the subdue E3 plans - but after the "Night of the Long Knives" restructuring, I expect to see the Wii-U get some serious loving before the Wii-U2 appears sub 2015!

Edited 1 times. Last edit by kevin williams on 2nd May 2013 11:39am

Posted:A year ago

#9

Keldon Alleyne Handheld Developer, Avasopht Ltd

455 443 1.0
The console gaming market has been in steep decline since 2008. Even the AA blockbusters are selling less than before.
Since 2008. Have you forgotten to take your amnesia tablets or something? The Wii inflated the market massively, and in fact we are doing better now than we were before the Wii, so yes we are in a decline compared to the Wii over-inflation of casual gamers. And on the same note have you left your marketing pills under the dressing table again because anyone who mentions a fall from 2008 clearly should spectate these discussions and refrain EVEN from giving stars to posts they like because their judgement is obviously THAT bad that they shouldn't even dare contribute on that level.

Posted:A year ago

#10

Keldon Alleyne Handheld Developer, Avasopht Ltd

455 443 1.0
Meanwhile vastly more people are gaming than even just a year ago. Soon we will have more than 2 billion active smartphones
Sure and everyone has DVD players and access to bittorrent, yet there are still cinema goers.

Damn, even people with sky movies still go to the cinema and buy DVD's.

What was the average spend on music CD's, something like 13 (maybe a few years ago, haven't checked), yet they could spend much less on Spotify Premium and have even MORE. In fact people who pirate music spend more on music. So having a large install base in one market does not destroy competitors with a smaller install base ... and come on, pirates spending more money on digitally accessible media ... ... ... ... just ... think ... about it for a hot minute!

Posted:A year ago

#11

Sergiu Badau Wittenberger QA Tester

26 32 1.2
On a PC maybe? Though I do get your point and I totally agree that Bruce is once again just a troll.

Edited 1 times. Last edit by Sergiu Badau Wittenberger on 2nd May 2013 12:41pm

Posted:A year ago

#12

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,284 2,493 1.1
Popular Comment
Poor decision by Asda. Sales will not significantly increase just from a price cut. Software drives hardware sales. And as soon as hardware sales pick up from the increased software release schedule of the 2nd half of the year, Asda will be kicking themselves for leaving money on the table.
We all tried to discuss this topic a few months back, but the Nintendo Fan-boys clogged the discussion.
If a fanboy is one who displays irrational support for a company against logic and data, what do you call someone that displays irrational animosity against a company despite logic and data?
the problem with the online capability
What problem? Seems to connect just fine.
Consoles bricking
And overblown media hit nugget that I haven't heard a thing about since the console launched. Where you do keep getting reports of continued bricking?
lack of new games until E3
Sony doesn't have any PS3 games to release prior to E3.
MS doesn't have any X360 games to release prior to E3.
Is this turning into Nintendo's second VirtualGameBoy?
I'm going to assume you mean Virtual Boy. And obviously it's not. The VB sold only 770,000 units and had just 22 games released. The Wii U beat both of those figures at launch. I gather you are being facetious but a professional shouldn't be flippant in every post.

Posted:A year ago

#13

Matt Martin Editor, GamesIndustry.biz

173 113 0.7
Asda isn't dropping the price to sell more consoles, it's dropping the price to get rid of stock. There's a difference there I think.

Posted:A year ago

#14

Rick Lopez Illustrator, Graphic Designer

1,269 941 0.7
@Bruce Everiss -

I have a smart phone and a Tablet... why dont I play games on them? You should try games like, Duck vs Hunt Crazy 2 Adventure Time Hunting (yeah thats the title), Super Monster Bros by Adventure Time Pocket, Game Guy, Krazy kong, Otaku Dash, Kaizo World, The Legend of ZENDA, Kong, iZombie, Final Fantasy: Airborne Brigade, Theatrhythm Final Fantasy and thousands more pieces of gaming garbage that come out on a daily basis for phone and Tablets. For every one good game like Angry birds or Plants vs Zombies there are thousands of crap games on mobile devices.

Some of them offer $100 in App purchases, giving parents a financial headaches. Alot of them are scams and cheap clones from people who lack any creativity, any drive or just looking to make a quick buck. At least on dedicated Gaming consoles there is some form of quality control.

WiiU is a bit slow to churn out games, but Im actually a bit hyped and excited about there announcments via Nintendo Direct. Most consoles have a slow start. Look at the Xbox 360 and 3DS. Both are doing pretty good now.

I for one know, that I am going to get a WiiU, just not now. But if you compare those games I mentioned above, to PS3 games like Journey, Unfinished Swan, Limbo, Castle Crashers, Hardcorps Uprising, Tomb Raider, Uncharted, Mass Effect, Fez(360) and Guacamelee to most mobile device games, I feel console games are superior.

Posted:A year ago

#15

John Bye Senior Game Designer, Future Games of London

484 456 0.9
Jim - "Sony doesn't have any PS3 games to release prior to E3. MS doesn't have any X360 games to release prior to E3."
To be fair, Sony and Microsoft are both preparing games for the launch of their new consoles at the end of the year, and actually they have both managed to release major titles (GoW and .. er .. GoW) recently, with a couple more big games on the way (from Sony, at least) later in the year.

I don't think it's unreasonable for people to point to Nintendo's lack of major releases since launch as one of the main reasons behind the Wii U's continuing sales misery.

Posted:A year ago

#16

Daniel Hughes Studying PhD Literary Modernism, Bangor University

436 496 1.1
Nintendo seem to have written the device off for the first six months of this year, so it's not surprising retailers are taking matters into their own hands. Meaningful software--and even then, it's a far cry from the true heavy hitters Wii U needs--won't appear in North America until the end of June, and currently has no date in Europe. What's particularly bizarre is despite Nintendo confirming they aren't bothering with a single major E3 press conference this year, they haven't yet leveraged their popular and effective Nintendo Direct broadcasts to start to lift the lid on up and coming titles. On the one hand they're not being bound by the traditional cycle of press events, by attaching less importance to the E3 press conference, but on the other hand, they have no apparent plans to change the timing of their major announcements. Trailers, concept art reveals, even a few minutes footage of Smash Brothers or Mario Kart, would change the negativity around Wii U.

The point I'd raise is that this is less a case of the price needing to be lowered, and more about the Wii U needing to represent better value for money. No matter how low you cut the price, how many will buy a games machine without a compelling line up of software?

I'd also have to say I'm disappointed in Bruce and Kevin pushing out the same sensationalist garbage. Bruce I expect it from, but Kevin, there's no need to brand anyone who states that this isn't Virtual Boy or DreamCast as a fanboy. That's out of place on a professional board like this, where the standard of commentary should be higher. We've both agreed in the past that Nintendo needed, and would enact, executive changes, so can we agree now that fanboy labels are unnecessary in this discussion? Wii U is obviously doing badly--disagreeing on whether or not, or how, to what extent, Nintendo will turn around the system, is a disagreement that can happen without the fanboy label being thrown around.

Posted:A year ago

#17

Adam Campbell Associate Producer, Miniclip Ltd

1,200 1,017 0.8
Poor decision by Asda. Sales will not significantly increase just from a price cut.
In the short term probably not, because they have to shift units somehow considering how highly a chain like Asda are inclined to stock up on tech. In the future, they could potentially up the price back to the RRP, if not then perhaps buying the console from Asda will be more attractive than other options (I'll keep my eye out!).

Posted:A year ago

#18

Neil Young Programmer, Rebellion Developments

310 404 1.3
The premium is now listing as sold out. Make of that what you will...

Posted:A year ago

#19

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,284 2,493 1.1
To be fair, Sony and Microsoft are both preparing games for the launch of their new consoles at the end of the year, and actually they have both managed to release major titles (GoW and .. er .. GoW) recently, with a couple more big games on the way (from Sony, at least) later in the year.

I don't think it's unreasonable for people to point to Nintendo's lack of major releases since launch as one of the main reasons behind the Wii U's continuing sales misery.
I actually agree with you. The lack of major hits since launch has been THE reason for the dwindled sales.

However, my comment was merely to make note of an equal situation on competing consoles. If feel if one is going to make claims for X then they need to make certain it doesn't equally pertain to the other factors they are holding X up against.

Posted:A year ago

#20

Private Industry

1,176 182 0.2
Popular Comment
Funfact: The combined sales of 360, PS3 and Wii exceed 250 million units sold. Thats the highest number of any Gen so far.

Bruce do you remember the 80's crash and the main reason behind hit? Oversaturation of the market with cheap and low quality games. Sounds familiar to you?

Posted:A year ago

#21

Dan Howdle Head of Content, Existent

281 814 2.9
For those with precious little time to spare, I give you the abridged version of certain posts in this thread:

"When I was a child, I liked Mario."

Posted:A year ago

#22

Ian Brown IT Developer / IT Infrastructure

107 26 0.2
Bruce do you remember the 80's crash and the main reason behind hit? Oversaturation of the market with cheap and low quality games. Sounds familiar to you?
Thats the sight I see when I click on any sort of phone/tablet app store.

Posted:A year ago

#23

Patrick Frost QA Project Monitor

407 205 0.5
For those with precious little time to spare, I give you the abridged version of certain posts in this thread:

"When I was a child, I liked Mario."
I'm not sure that the cries of "fanboy" are going to help things around here, no matter how subtly you try and infer it.

For me this is an interesting reflection of how much margin the retailers have on the system. Are Asda selling these at a loss or at cost? If the latter, that's a pretty hefty margin that everyone is putting on them. Although I guess it's pretty hard to go with the razor and razor blades model when you don't have many/any razor blades.

Edited 1 times. Last edit by Patrick Frost on 2nd May 2013 6:21pm

Posted:A year ago

#24

Jamie Read Junior 3D Artist, Neon Play Ltd

131 76 0.6
- Asda have dropped the price to clear stock. I, like many other people, still mainly play consoles for games that aren't (mostly) watered-down to suit journeys etc. I'm waiting for the 'killer' games to be released and I will be picking a Wii U up straight away.

Posted:A year ago

#25

Tim Ogul Illustrator

335 466 1.4
Hopefully by the fall the Wii U will find its natural level, dropping the "cheapo" unit entirely, and selling the better one for around $150 or so.

Posted:A year ago

#26

Andy Samson QA Supervisor, Digital Media Exchange

238 185 0.8
Tim that's absurd, the Wii U hardware is worth more than the tech that's in current gen systems. Even the original Wii didn't have to cost that low.

What Nintendo could do is make the deluxe SKU into something like the Zombie U bundle which includes the Pro controller. Retain the Nintendo Land game that's packed in, keep the price at 350 USD replace Zombie U with Mario Kart or whatever their new flagship title will be,extend their digital rewards program, include an eShop download code that lets them choose one title from any of their virtual console games and they're all set to print money again.

Posted:A year ago

#27

Tim Ogul Illustrator

335 466 1.4
$350? That's madness. They'd have to include a half-dozen games for that, most of them good ones. $200 tops, and that's for the serious unit with a good pack-in. If they have a seriously tricked out bundle with several quality games and extra accessories they could maybe go as high as $250. If that's more than it costs to manufacture then they need to lower their costs. They can argue that it's better than the current gen consoles, but that's not an effortless point to argue and you can get an Xbox for $100 (ish). Nextgen consoles will be out in the fall, and they'd better damned well have a $300 or less SKU as an option.

Posted:A year ago

#28

Chris Madsen

24 10 0.4
The only "killer" game that will come out this year is Wind Waker HD, and that is a re-release or remake... in Fall.
Nintendo is slacking alot on this console.

Posted:A year ago

#29

Andy Samson QA Supervisor, Digital Media Exchange

238 185 0.8
Tim we're not talking about refurbished or secondhand stuff here. You might as well admit that what you said will have a more adverse effect on the NEXTBOX. Why would people buy it if they can get a "cheapo" 360 with lots of games? They can hold out longer since most of the new games will also be available on the 360.

Chris Madsen, are you a time traveler? You're very much convinced you've seen the future and that's the only thing that's going to convince people to buy Nintendo's console. Nintendo has already hinted a new 3D Mario and Mario Kart game and they haven't even revealed what Retro Studios is up to.

Posted:A year ago

#30

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,284 2,493 1.1
Nextgen consoles will be out in the fall, and they'd better damned well have a $300 or less SKU as an option.
Tim, prepare thyself for disappointment.

Posted:A year ago

#31

Kingman Cheng Illustrator and Animator

956 184 0.2
So apparently Base.com and Amazon have followed suit.

Posted:A year ago

#32

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,284 2,493 1.1
Something odd about Base.com's pricing.

The deluxe unit is 199.99 but with shipping it's 411.83? Now it's more expensive that it was to start with.
The basic unit is 149.99 but with shipping it's 313.41. The shipping cost more than the console.

Amazon.uk did cut the price of the basic model but the deluxe is still regular price.

Posted:A year ago

#33

Klaus Preisinger Freelance Writing

1,163 1,232 1.1
Console gaming is far from being synonymous with gaming the way it was. Look at the indy culture on PC. Look at the f2p culture on PC. Look at the low price app culture on phones, the Facebook way of monetizing "games". The SNES or the Playstation never had to compete with such different cultures, they embodies gaming as a whole in all its varieties.

The only other culture back then was mobile gaming courtesy of the same companies which made the home consoles. Sure there were consoles on the one side and Amiga/PC on the other. But it was basically still the same type of gaming culture, the same developers, the same business models. If a new competitor, such as 3DO, came along they tired to do the same thing with new visuals.

However. this is what consoles are lacking behind today. They are no longer that specialized gateway into the entirety of gaming. Consoles are no longer everybody's entrance into the type of gaming they like. Gaming has fractured into pieces the way "motion pictures" have fractured into movies, TV shows, webseries, etc.

However, consoles are still specialized gateways into that one format of gaming. They never opened up, nor had the tools and infrastructure to do so. The console portfolio of games can hardly keep pace with the fracturing of the market into different types of gaming. Even Steam has a rough time keeping up all the trends towards indy and f2p. It is not about bringing Minecraft to your console and think you got that base covered.

Posted:A year ago

#34

Yiannis Koumoutzelis Founder & Creative Director, Neriad Games

363 208 0.6
yet blockbusters and millions are still made in cinemas all over the world.

Posted:A year ago

#35

Tim Ogul Illustrator

335 466 1.4
Tim we're not talking about refurbished or secondhand stuff here. You might as well admit that what you said will have a more adverse effect on the NEXTBOX. Why would people buy it if they can get a "cheapo" 360 with lots of games? They can hold out longer since most of the new games will also be available on the 360.
Maybe, it'll depend on what they come out with in the fall. It's true that the other two consoles have an uphill battle, especially if they do overshoot with a $300+ minimal SKU, but they're going to be offering much better hardware. You have to remember, the Wii U is not competing only against the Wii, it's also competing about the current Xbox/PS3, and also against the idea of the upcoming ones. The new Xbox and PS4 only need to compete against each other and their own younger siblings.

Posted:A year ago

#36

Andy Samson QA Supervisor, Digital Media Exchange

238 185 0.8
The original Wii or the WIi Mini won't be much of a threat since the Wii U has FULL backwards compatibility and all upcoming Nintendo and most 3rd party games are scheduled only for the Wii U. It's the exact opposite of what's happening for SONY and Microsoft's new hardwares. It's harder for them to abandon their old systems when they're just now gaining real significant profits from their current gen consoles.

If there ever will be a 300 USD Basic SKU from the NEXTBOX or the PS4, these will be highly subsidized to the point it will take them again a whole generation to recover, or consumers buying them will have to pay a monthly fee that in the long run will add at least $150 USD.

Posted:A year ago

#37

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