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Microsoft to announce next-gen Xbox on May 21

As expected, the company will be holding a special event prior to E3 to unveil its new Xbox [UPDATE: The event will be live streamed]

Microsoft finally announced today that it's planning to unveil its next generation plans during a special event on May 21 at Microsoft's Redmond campus. The news came via press invites sent out to media this afternoon.

The event, dubbed "A New Generational Revealed", lists a start time of 10 a.m. Pacific and mentions that Don Mattrick will lead the announcement. And in case there's any doubt that the event is to announce a new Xbox, the invitation also includes the Twitter hashtag #XboxReveal.

Given all the controversial rumors about the next Xbox being always-online and requiring players to possibly need to be online even to play solo, it'll be very interesting to see what the final feature set on the new hardware ends up being. Many are expecting hardware specifications somewhat similar to what Sony is including in the PS4, and given Sony's developer-centric and more open approach to the PS4, a number of developers are hopeful that Microsoft will be equally open with the next Xbox.

We'll have more details soon.

Update: Microsoft representatives have confirmed to GamesIndustry International that the event will be streamed live on Xbox.com, Xbox Live and it will appear on Spike TV. Additionally, Microsoft will be showcasing its next-gen lineup for the next Xbox at E3 this year with an event at the Galen Center in Los Angeles on June 10. That event will be streamed online as well.

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Latest comments (15)

Private Industry 3 years ago
About time that they admit what every gamer knows since last year that they make a new console.

Interesting to see what they have planned and what rumours are correct.

Edited 1 times. Last edit by Private on 25th April 2013 2:11am

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Daniel Hughes Studying PhD Literary Modernism, Bangor University3 years ago
Is that 10am East Coast, or GMT, or otherwise? I'm assuming East Coast?

Either way, this will increasingly be the case. News about Nintendo's plan not to hold one large conference at E3 (following on from last year's two conferences and Nintendo Direct before hand), and Sony's Future of PlayStation event earlier this year, all show us that the platform holders finally realise there are better ways to communicate information to consumers, journalists and all the other parties interested in their products. I'd say Nintendo and Sony are leading the charge here; Microsoft seem a little caught on the hop.

I look forward to the announcement, though. It's an exciting and immensely challenging transitional period for the entire console industry.
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Fran Mulhern , Recruit3D3 years ago
Daniel, I think it's 6pm in the UK.
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Show all comments (15)
Klaus Preisinger Freelance Writing 3 years ago
Couldn't resist when I heard the date:
http://youtu.be/GlhOUyy4wbs?t=7s
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Private Industry 3 years ago
For me the E3 wouldn't give enough time unless you are a year or more away. When announcing a new system there are a lot of things to talk about from hardware to OS and games. The Sony event was 2 hours long and there was still much more I wanted to know about the system and games. At the E3 you are stuck with 1 or 1 1/2 hours for your conference. MS announced the 360 on MTV and Sony had their event for the Vita so its not that new for either of them to announce before.

The reason for Nintendo not holding an event could have several reasons. Maybe they feel spending all the money on the press conference would be a waste of money for them because Sony ans MS will dominate E3 this year.
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Rick Lopez Illustrator, Graphic Designer 3 years ago
Microsofts last chance to convince me to buy it. It better have more xclusives other than HALO and Gears of War.
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James Brightman Editor in Chief, GamesIndustry.biz3 years ago
Hey guys, that's 10am pacific, 1PM eastern - sorry I should have been more clear with that.
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Daniel Hughes Studying PhD Literary Modernism, Bangor University3 years ago
@ Fran and James

Thanks for that.
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Benn Achilleas CEO and Founder, Playabl3 years ago
Soooooooooo excited. I'm going to watch on Xbox Live :)

It's like the main event fight we've all been waiting to see - forget Pacman vs Mayweather!

It's GREAT for the industry to have both MS and Sony duking it out. This is going to be an awesome winter for consumers (and gaming brands and retailers).
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No Tom you're not the only one. Those marketing types are very imaginationable at creationalizing new buzz words...

Edited 1 times. Last edit by Christopher Beckford on 25th April 2013 5:05pm

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Private Industry 3 years ago
Thats depends Benn on how both behave. I can do without another mud slinging contest as it was the case at the start of this generation where execs on both sides behaved like little kids.
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Paul Jace Merchandiser 3 years ago
It's about damn time. All these ridiculous rumors were killing me. It's also quite ingenious on Microsoft's part to hold this event a month before E3 and roughly a month after announcing it. This ensures they will be the talk of the industry for the month leading up to this and that afterwards(because they aren't going to spill all the beans at the event itself) they will still have buzz leading up to E3 because of what else they are planning on revealing there. It remains to be seen if they can use all of this buzz to create a positive vibe about the new system. I have faith in them....unless they start off the presentation with a Kinect game.
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Paul Johnson Managing Director / Lead code monkey, Rubicon Development3 years ago
This is going to be great. From then on out, we can replace "facts" with facts. Imagine.
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John Bye Lead Designer, Future Games of London3 years ago
Tom - "also "A New Generational Revealed"... am I the only one thinking Generational? who comes up with this shit"
Probably the same people who came up with Revengeance and Unbounded.
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Joćo Namorado Project Manager, Portugal Telecom3 years ago
GI: Where did you see the word "generational"? Both the e-mail I received and the page at Xbox.com (http://www.xbox.com/en-US/hub/reveal) say "Generation". Unless they changed it in the meantime...

Looking forward to see what Microsoft has to show. And even more to the clash between MS an Sony in the months to follow. I'm sure fanboys will provide an interesting sideshow too :) Exciting times for the industry.
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