Nintendo has announced that global president Satoru Iwata is taking on the additional position of Nintendo of America CEO.
Current US president and chief operating officer Reggie Fils-Aime will report directly to Iwata.
The management shuffle comes following disappointing full-year profits, in which Nintendo failed to hit Wii U and 3DS sales targets.
Iwata will take over from Tatsumi Kimishima, who will be taking on a new role of general manager of Nintendo Japan. Four directors of Nintendo are also due to retire by the end of June.