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Crytek CEO: "It's always been about graphics driving gameplay"

By Brendan Sinclair

Crytek CEO: "It's always been about graphics driving gameplay"

Fri 12 Apr 2013 7:09pm GMT / 3:09pm EDT / 12:09pm PDT

Cevat Yerli says visuals provide emotional context, production values are 60% of the game

Crytek has always been known for its focus on graphics that push the hardware, but co-founder and CEO Cevat Yerli told Xbox 360 Magazine recently those visuals are also pushing the gameplay.

"People say that graphics don't matter," Yerli said, "but play Crysis and tell me they don't matter. It's always been about graphics driving gameplay."

To bolster that point, Yerli pointed to vegetation in Crysis 3, noting that players can tell enemy movements by observing the way the grass moves. Ultimately, he said making things "spectacular and stylistic"--through production values, visuals, sound design, and art direction--is 60 percent of the game.

"Graphics, whether it's lighting or shadows, puts you in a different emotional context and drives the immersion," Yerli said. "And immersion is effectively the number one thing we can use to help you buy into the world."

In addition to making its own games, Crytek also licenses CryEngine 3 game engine, which promises developers the "most technically advanced, integrated and scalable animation and graphics technology" in one package.

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This is why I refuse to pay 60 dollars, plus tax, for a newly released game. I guess he has no recollection of the 8-bit era. Games weren't the most beautiful, but they had substance.

Posted:3 years ago


Adam Campbell Product Executive, Hopster

1,451 1,531 1.1
I think its possible for graphics to help drive the gameplay and make worlds more immersive, well, actually I'm certain about it.

However, I don't think you can use percentages so easily. How much graphics have an effect on the game really varies...

Posted:3 years ago


Greg Wilcox Creator, Destroy All Fanboys!

2,603 1,675 0.6
Hmmmm... I think ZORK wants a word with this guy... or a few words...

Posted:3 years ago


Dan Howdle Head of Content, Existent

281 815 2.9
That'll be 'X360 Magazine' there, Brendan. Winky face.

Posted:3 years ago


Adam Jordan Community Management/Moderation

148 144 1.0
Graphics are a factor but they aren't the driving force behind sales. Crysis was different because it was the first game that took modern day technology past its comfort zone but it also alienated a huge portion of gamers.

Funnily enough in this last week alone I re-installed both Unreal Tournament '99 and Neverwinter Nights 1 and even though they are old games with graphics that would make the biggest "graphic whore" cry a river, they still uphold their gameplaying vows and offer hours of fun.

Elder Scrolls III: Morrowind is in its 11th year of being released and even now the community continues to play it and improve it, sure they have improved the graphics but the heart of the game is still there.

I feel sorry for the next generation of gamers that will be created, they will never understand true gameplay, true story-arcs or true games. They will just pay for the next factory made lip gloss.

Don't get me wrong, I love it when a game allows me to max out the graphics settings and yes the graphics determine whether you can tell the difference between a blade of grass and a rock but if your game is 99% graphics and 1% gameplay then you won't get far in this world unless you are going to depend on the minority of your fanbase that spend thousands to keep up with the graphic and technology advancement

Furthermore, the world is in a global you think people have money to not only pay $60 for a game but also $800+ on the next graphics card to just play that game?

Overall: You need a balance of everything to make a great's like man doesn't make a factor doesn't sell a game.

Edited 1 times. Last edit by Adam Jordan on 13th April 2013 8:07am

Posted:3 years ago


Marty Greenwell Software Developer

60 46 0.8
I still play Julian Gollop's Chaos: Battle of the Wizards.

Posted:3 years ago


Ceyhun Alyesil IT Integration Manager, SHR Interaktif Servisler

20 3 0.2
ofcourse graphics are factor for right but its not %60... maybe he talks about fps games but for rpg story telling is more important like bastion or we can show example of journey. how about limbo? its sad to see that they are going this way. i belive they are away from their core customers most of the current companies does not understand what people really want and it will turn table at somepoint and i hope it wont be too late for them.

Posted:3 years ago


Jamie Read 3D Artist, Neon Play Ltd

136 81 0.6
Nice visuals are always a bonus. Being an artist I love exploring a looking at beautiful worlds. However, gameplay is the heart and soul of a game. I would much rather play an enjoyable game with sub-par visuals, than an uninventive one with shiny graphics.
Diamond in the rough > A polished turd.

Posted:3 years ago


Yiannis Koumoutzelis Founder & Creative Director, Neriad Games

367 211 0.6
Mr. Cevat Yerli and his attention seeking ways... contradicting the obvious is always a great way to draw some publicity.

Edited 1 times. Last edit by Yiannis Koumoutzelis on 13th April 2013 2:49pm

Posted:3 years ago


Private Industry

1,176 183 0.2
Of course the graphics are a big part of Crysis given that the last game was a 60 bucks playable tech demo. One that isnt very optimized. It didnt push gameplay in any way or form. You dont need the best graphics to make vegetation move. I doubt Crysis would have sold the same amount of copies or gotten the same scores if the graphics where on par with the majority of the other games.

You dont need super realistic graphics to push gameplay. I still love playing games from previous generations. They dont look good graphicaly, but many of them I take any day over Crysis because they have much better story.

Edited 1 times. Last edit by Private on 13th April 2013 3:29pm

Posted:3 years ago


Josh Meier

40 15 0.4
Graphics, aesthetics, gameplay, and story all need to come together to make a good game. Graphical fidelity and production values may be 60% of a game, but without the other 40% the game still fails.

Posted:3 years ago


Private Industry

1,176 183 0.2
I would like to know how much of the desire to make the best graphics had influence on the shift from open world to narrow environments. Because I doubt they could replicate the graphics in an open world environment and Far Cry 1 and Crysis 1 were very good games.

Posted:3 years ago


Stephan Schwabe Multichannelmanagement, Telefonica

74 34 0.5
Planscape Torment dose not have the best graphics but is still one of the best RPG's ever made and at the time it was not state of the art. The same for System Shock2 and Diablo 2. Crysis 3 is state of the art but it is a average game, as many reviews point out. Graphics evolve with new hardware. All you need is a believable graphics styl for your game , a good story+ gameplay.

Posted:3 years ago


Christopher Bowen Editor in Chief, Gaming Bus

479 813 1.7
It seems like Cevat Yerli is in the news every week or two, proclaiming that his way is the future of gaming, despite myriad proof to the contrary. This is what we expect from him; he's a carnival barker, the gaming equivalent of P.T. Barnum.

Honestly, whenever he says something that has been debunked numerous times in the past, I just want to nod my head and pat him on his. He's just self-promoting.

Posted:3 years ago


Justin Trautmann Studying Digital Media & Multimedia Technology, Hillsborough Community College

24 35 1.5
I... think I get it?

Of course, the opinion is easily debatable when you bring up a game like Minecraft. Graphically, it looks like absolute trash. Yet, Minecraft is going to be remembered far longer and by many more people than any of the current Crysis games. Graphics did not push it (Minecraft) - design did. Despite playing a block in a world of blocks; it worked and people were (mildly - the mod community is healthy) accepting of the fact that they were playing a game that looked like it was used with technology from the N64.

Graphics are valuable, but I wouldn't put them on some pedestal of importance over anything else that makes a good game. So your grass moves realistically... great. What does that mean to the story and to the mission? How does that pull me into your imaginary world so that I feel I need to spend 10+ hours in it? Does this grass signify something greater - or is it just a cute trick to amaze me on the level of a laser pointer to my friend's cat?

I'm still interested in reading the full article, though. Unfortunately the link is not working for me.

Posted:3 years ago


Kingman Cheng Illustrator and Animator

962 187 0.2
Minecraft grass is realistic enough for me!

Posted:3 years ago


Marty Howe Director, Figurehead Studios

160 99 0.6
No, graphical fidelity and production values are not %60 of a game. Just because he says it is, doesn't mean it's fact. It's just 1 persons opinion.

You talk about the grass moving to foreshadow an enemy (wow, how dramatic) but when the enemy appears, it's a ridiculous shiny metal monster with red eyes. or a military soldier (that we've all seen a million times) And they stand still, and you shoot them, it's excruciatingly boring.

You're trying to trick or 'con' players into playing your game with dazzling visuals. Because there's no substance to the gameplay, its not exciting or exhilarating or rewarding. Its mundane.

Edited 2 times. Last edit by Marty Howe on 14th April 2013 1:02am

Posted:3 years ago


Paul Johnson Managing Director / Lead code monkey, Rubicon Development

1,219 2,667 2.2
I'm still playing MOO2 often, which was sub-par graphically even in its own time.

Posted:3 years ago


Yiannis Koumoutzelis Founder & Creative Director, Neriad Games

367 211 0.6
Nintendo DS

Posted:3 years ago


Richard Gardner Artist, Crytek

123 32 0.3
This story seems to have exploded in the media last week, it can be very frustrating when media twist quotes. I believe the originally quote was about possibility, not certainty.

" which can make up 60 percent of a game"

Yet media run headlines such as

"Graphics are 60 percent of a game"

Edited 3 times. Last edit by Richard Gardner on 14th April 2013 12:26pm

Posted:3 years ago


Keldon Alleyne Handheld Developer, Avasopht Ltd

619 709 1.1
Graphics stopped driving gameplay when we broke the 3d barrier with the Saturn and PSX.

Name me one gameplay innovation since then that relied solely on graphics and could not have been achieved with the graphical capabilities of the N64.

Posted:3 years ago


Paul Johnson Managing Director / Lead code monkey, Rubicon Development

1,219 2,667 2.2
Popular Comment

Posted:3 years ago


Paul Smith Dev

189 155 0.8
Any game with a FMV

Posted:3 years ago


Saehoon Lee Founder & CEO, Pixellore

60 41 0.7
If graphics are the main core game play, then I guess you can argue that such game can be made centered around the graphics. However, not all the games are the same and I would dare to say that more than half of the existing games in the world do not rely on the graphics as a core game play element. For me , graphics are the ice candy on the top which can enhance the game play but when you design the game, it should't be about relying on it to make a fun game.

"Edit" : if the original comment were "CAN be 60%" then I guess I do certainly agree.

Edited 1 times. Last edit by Saehoon Lee on 15th April 2013 3:59am

Posted:3 years ago


Samuel Verner Game Designer

131 243 1.9
i like cevat. always good for a joke.

Posted:3 years ago


Jade Law Senior concept artist, Reloaded Productions

72 291 4.0
I'll play a game with bad art direction/assets and great gameplay but i wont play a game with pretty art and bad gameplay so I would say art is not 60%. But isnt good gameplay part of the "production value"?

I bet minecraft has sold more than crysis 3 (now that pc has hit 10million and xbox is at something like 2million), does that make it more graphically impressive?

Edited 2 times. Last edit by Jade Law on 15th April 2013 11:49am

Posted:3 years ago


Marty Howe Director, Figurehead Studios

160 99 0.6
Graphics over gameplay is not a good direction to go in. Bring back the gameplay. Visuals and tech should service the gameplay. Can you imagine Crytek visuals with the linear, choregraphed shootouts in F.E.A.R, Half Life 2 etc (rhythm, pacing, flow) Consumers would go nuts.

Posted:3 years ago


Victor Perez CEO, Games GI

64 0 0.0
Driving the conversation to something constructive and not a gameplay vs graphics. Your games need to be in sync with the standard graphics released for other references games. If you are not, your challenges to success are strongly compromised.
Some gameplay the hyperrealism is doing a lot, but right now is true reached standards are quite good and acceptable than 5-10 years ago and to improve or to bet the success key of a game on it is very risky business...
Now there are too many playing the same race, and always has been to find different ways to reach the public…

Posted:3 years ago


Paul Gheran Scrum Master

123 28 0.2
Star Control 2.

Posted:3 years ago

Excuse me, but what he sad with "60 percent" actually in the sentence was:
"Ultimately, he said making things "spectacular and stylistic"--through production values, visuals, sound design, and art direction--is 60 percent of the game." So, in my understanding having a good idea is 40%, how you make it as a game is 60%. Sounds good to me.

Hand up, whose production team has more or about 60% creative game designers working on your current title?

Posted:3 years ago


Paul Johnson Managing Director / Lead code monkey, Rubicon Development

1,219 2,667 2.2
5 programmers, 1 level designer, 1 artst.

We are trying to leverage as much out of our poor overworked art guy as possible, but the splt of team numbers should tell you where the key focus is. And always will be for us.

Edited 1 times. Last edit by Paul Johnson on 16th April 2013 8:50am

Posted:3 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4
Gaming is about providing an engaging and compelling experience that engenders emotional involvement.
A pretty arrangement of the pixels can be nice but the core game mechanic is king, followed by surprise and delight features.
These days the monetisation mechanic is more important than the graphics. Look at Hill Climb Racing.

Posted:3 years ago


Kevin Strange Developer Relations Account Manager, AMD

21 19 0.9
"It's always been about graphics driving gameplay"
Well said Cevat :-)

You can tell a CEO / CTO is a top bloke when a number if his team (non PR) jump in on his side :-)

Cheers Kevin

Edited 1 times. Last edit by Kevin Strange on 18th April 2013 10:32pm

Posted:3 years ago


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