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Capcom prepping new IP for kids

Elementary school age boys target of cross-media blitz for Gaist Crusher; 3DS game will feature anime, toy, music, and manga tie-ins

With the Mega Man series effectively mothballed in recent years, Capcom has a child-sized gap in its portfolio. The publisher is looking to fill that gap this year, as today it announced a new intellectual property aimed at elementary school age boys, Gaist Crusher.

Gaist Crusher will debut as a 3DS game with a bevy of supporting tie-in projects. The game will see an anime project from the studio behind Naruto and Bleach, Pierrot Co., Ltd. It will also see a line of toys from Bandai, manga series in Saikyo Jump and V Jump, and music produced by Avex Entertainment.

Described by Capcom as a "custom armor action" game, Gaist Crusher is intended to combine the outfit's experience making Mega Man content for kids with the multiplayer focus of its Monster Hunter franchise.

"With the number of children in Japan declining, Capcom plans to use this project to attract interest in new brands and firmly establish these brands by continuously launching a diverse range of content," according to the publisher.

Gaist Crusher for the 3DS is set to launch this winter.

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Latest comments (3)

Andy Samson QA Supervisor, Digital Media Exchange3 years ago
"With the number of children in Japan declining, Capcom plans to use this project to attract interest in new brands and firmly establish these brands by continuously launching a diverse range of content,"

I can't see how the game could help address the declining youth population, I think this was mistranslated. The developer could mean that themes that are more appropriate for kids are the ones that are declining as games are becoming too violent or sensualized.
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Christophe Danguien games developer 3 years ago
Waou, this thing doesn't look like a rip-off of Saint Seiya at all....
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Rick Lopez Illustrator, Graphic Designer 3 years ago
I honestly thought this was Saint Seiya. However its good that capcom is devoting and creating new IP for kids. Back in my day we most games that came out were aimed for kids, thats cool, we got franchises like mario, zelda, metroid, megaman and stuff. But those IP have matured along with the people who played them, now a days you got mostly adult oriented violent games. Call of Duty, Assasins Creed, mass Effect, Tomb Raider, even franchises like Metroid and Megaman have become less for kids. So Im happy Capcom is making this approach, If i was a kid id be really happy. And Im sure if I had kids I would want them to play more kid oriented stuff. Im not call with letting young kids play call of duty or Resident Evil.

However, this looks so much like Saint Seiya.
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