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Microsoft's Mattrick doesn't see Valve as a competitor

Microsoft's Mattrick doesn't see Valve as a competitor

Wed 06 Mar 2013 2:51am GMT / 9:51pm EST / 6:51pm PST
Hardware

Valve's Steam Box is no Xbox, according to Don Mattrick

With Valve's Steam Box only months away from customer testing, some are wondering if Microsoft, Nintendo, and Sony are fearful of the inclusion of another competitor. At Microsoft's TechForum, Interactive Entertainment Business president Don Mattrick gave a flat "no" when asked if Valve's upcoming console was a threat.

"The scale of products and things that are being brought to market are probably a little bit richer when I look at Sony, Nintendo, Apple, and Google," said Mattrick, according to reporting by The Verge.

Mattrick still respects Valve president Gabe Newell and the company's work in the PC space.

"I love Gabe, I was there for his lifetime achievement award so it's wonderful to see what they're creating," he said.

Mattrick also explained that Microsoft is happy with the closed, curated nature of the Xbox platform, despite reports of independent developers having issues with Microsoft's processes. Microsoft already has an app store model in place for Windows 8 and Windows Phone 8, but the practice does not extend to Xbox Live. In contrast, Sony has put forth a developer-first strategy for the upcoming PlayStation 4.

"There's a certain level of technical and production competency that people have to get through because we're trying to curate great experiences," said Mattrick. "We're trying to make sure that what exists upon our service on our system is done to a quality level and has interest for people who are likely to use it."

10 Comments

Jakub Mikyska
CEO

199 1,091 5.5
Do you remember when Steve Ballmer laughed at the idea of iPhone actually being a competitor to Windows Mobile?
http://www.youtube.com/watch?v=eywi0h_Y5_U

Some companies never learn.

Posted:A year ago

#1

Adam Campbell
Associate Producer

1,153 936 0.8
Its my opinion that if you don't see everyone in your industry as a potential competitor them you're doomed. Too many have made that mistake.

Posted:A year ago

#2

Jamie Read
Junior 3D Artist

126 64 0.5
I'm not sure if some companies are just dumb, or if they put on this 'front' and make out they don't care, when they clearly do, but to dismiss any competition can be devastating.

Posted:A year ago

#3

Nicholas Lovell
Founder

185 170 0.9
It's like they've never heard of the innovator's dilemma.

Posted:A year ago

#4
What Mattrick is saying is that they don't see Valve as a competitor because Microsoft are pursuing an "entertainment" strategy and Valve is a games company. He names his competitors and they are all competing for the entertainment box rather than a straight games play. The risk for Microsoft and the opportunity for Valve is that maybe gamers don't really want "entertainment", a games machine with a good library of games is what they want.

Posted:A year ago

#5

Chris Lowe

5 5 1.0
I think some of the commenters here need to go back and actually read what Don actually said. He's not dismissing Valve at all. Saying that others are offering products that are "a little bit richer" than what Valve is working is hardly the same as dismissing them. If you think they are then I suggest you go back to school and learn the English language. I think Andrew's comments are more on the money.

Posted:A year ago

#6

Jacob True
Game Designer & Scripter

1 0 0.0
He's not dismissing Valve at all.
At Microsoft's TechForum, Interactive Entertainment Business president Don Mattrick gave a flat "no" when asked if Valve's upcoming console was a threat.
I think that part of the article is where people are getting the impression, understandably, that he's dismissing Valve as a competitor.

Posted:A year ago

#7

Tom Keresztes
Programmer

644 254 0.4
The risk for Microsoft and the opportunity for Valve is that maybe gamers don't really want "entertainment", a games machine with a good library of games is what they want.
Gamers will go where the good games are. Be it on PS4, NeXTBox or whatever. :)

Posted:A year ago

#8

Spencer Franklin
Concept Artist

93 124 1.3
"The risk for Microsoft and the opportunity for Valve is that maybe gamers don't really want "entertainment", a games machine with a good library of games is what they want."

I'm betting the dedicated games machine will be more desired..it is for me anyhow. I have an apple t.v with all the "entertainment" features I currently care for. I don't need my gaming box to include those, especially if I can get a gaming device that 1) doesn't require me to pay them to access online gameplay (Xbox) or one that doesn't let me access my entertainment options (Hulu/netflix/whatever) without being connected to their network as well (PS3/Xbox). They are nice "bonuses" , but if I have a choice, i want the machine that does well exactly what i purchased it for...in this case, to play games. If SteamBox can deliver on that (and with a decent library of games being a weighty caveat) then I'll be there. Besides, I have gotten beyond tired of my old games becoming coasters since backwards compatibility seems to evade our reach... and of them trying to sell me games I already own just so i can play it on their brand new shiny.

Posted:A year ago

#9

Paul Jace
Merchandiser

900 1,330 1.5
I agree with Andrew. I don't think Don is belittling Valve at all by saying they aren't a competitor, I think he's just saying that they are no longer going after the same specific crowd that they were 5-10 years ago. I personally think that the Steambox is a potential threat to all upcoming and current next gen consoles but the consumers will decide which systems are here for the long haul and which ones are just a one-hit wonder, or just a wonder(without the hit ) as was the case with the Jaguar, 3DO, Virtual Boy, etc.

Posted:A year ago

#10

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