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EA CFO backs off "microtransactions in all games" statement

EA CFO backs off "microtransactions in all games" statement

Wed 06 Mar 2013 2:54pm GMT / 9:54am EST / 6:54am PST
MobileOnlinePublishingFree-to-Play

Executive says comments from last week were misconstrued, only applicable to mobile market

Last week, Electronic Arts CFO Blake Jorgensen made headlines when he told investors the publisher was building microtransactions into all of its games. Jorgensen spoke at the Wedbush Securities Transformational Technologies Management Access Conference today, and took the opportunity to walk back his statements a bit.

"I made a statement in the conference along the lines of, 'we'll have microtransactions in our games,'" Jorgensen explained. "And the community read that to be 'all games.' And that's really not true."

He did concede that all mobile games were likely to have microtransactions built into them due to the free-to-play focus. He pointed to the recently released Real Racing 3 as an example of the company's strategy on this front.

As for the non-mobile market, Jorgensen said the company was instead focusing on "extensions." As an example, Jorgensen pointed to Battlefield Premium, which offers players all five of the game's expansions as well as some perks for an extra $50.

12 Comments

Kevin Danaher Associate Producer, EA Mobile

45 62 1.4
Popular Comment
Yes Frank, comment deleted indeed. I think that's what he was attempting to do but IRL.

Posted:A year ago

#1

Andrew Watson Programmer

103 260 2.5
Pffff. Microtransactions, "extensions", same thing.

Posted:A year ago

#2

Private VIdeo Games

103 14 0.1
Fifa is doing an excellent job of this at present!

Posted:A year ago

#3

Adam Campbell Associate Producer, Miniclip Ltd

1,198 1,011 0.8
Never!

Posted:A year ago

#4

David Canela Game Designer

60 111 1.9
Technically, they're not backtracking, just insulting everyone's intelligence by suggesting people misunderstood... XD classic move, though one better reserved for conversations that haven't been written down....

Posted:A year ago

#5

Alex Bunch Proof Reader, ZiCorp Studios

94 106 1.1
Cue sounds of feverishly back pedaling.

Posted:A year ago

#6

Pier Castonguay Programmer

189 106 0.6
That's a relief

Posted:A year ago

#7

Christopher Bowen Editor in Chief, Gaming Bus

459 738 1.6
I have a very well thought out, verbose argument to this, as follows:

Bull. Fucking. Shit.

Posted:A year ago

#8

James Verity

132 25 0.2
how long was it for him to think that up... consumers will not forget what he said and will be on the lookout, and it wont just be on the EA range of games... gamers are getting wise to the tricks companies are going to to get more money out of them... they aint as daft as you think...

Posted:A year ago

#9

Paul Jace Merchandiser

945 1,433 1.5
What he meant to say was:

"We do NOT have microtransactions in all of our core games. However, going forward you will need to buy the last level to be able to beat the games you pay $60 for. But like I said, those will not be microsotransactions, just extensions " And no, these microtransactions.....er, I mean extensions are not a bad thing for consumers. They will be just as positive for this industry as they have been for male enhancment......"

I'm sure thats what he really meant to say or something like that.

Posted:A year ago

#10

Steven Wemyss Senior QA Engineer, Avalanche Studios

33 31 0.9
"We wont have Microtransactions in our Core titles but if you want to respawn faster than 20minutes after death you will have optional Experience Improvement Payments which can be utilised so players can experience things at a completely personalised pace!"

Edited 1 times. Last edit by Steven Wemyss on 7th March 2013 9:01am

Posted:A year ago

#11

David Serrano Freelancer

300 272 0.9
I love that the comments made by CEO's, CFO's,, etc... in investor meetings / statements are made public. It's the only time these sociopaths are forced to disclose their actual plans, strategies, practices and goals in a truthful, unambiguous way. Because if they presented investors with the same disinformation they feed to the media and consumers and claimed it was factual on any level, the SEC could and would charge them with failing to accurately disclose information and or fraud.

Edited 1 times. Last edit by David Serrano on 8th March 2013 7:37pm

Posted:A year ago

#12

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