Insomniac Games CEO Ted Price has warned next-generation developers that efficiency will be key as consoles become more and more complicated.
"I think that what we all face in this industry - for those of us in the console business - is the need to get progressively more efficient in terms of how we build our assets and get them into the game", Price told VG247.
"Because that's going to get more and more complex. The bar continues to get raised in terms of visuals, so to keep development costs reasonable you have to have better and better tools, which means a constant focus on efficiency in your pipeline."
Insomniac Games, the studio behind Ratchet and Clank and Resistance, is currently developing Fuse, its first title to appear on PlayStation 3 and Xbox 360.
"The more efficiently you create assets for your game and the more quickly you can iterate on gameplay, the better the final product's going to be no matter what platform it is."