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Xbox install base hits 76 million

Xbox install base hits 76 million

Tue 12 Feb 2013 10:47am GMT / 5:47am EST / 2:47am PST
Hardware

New 360 figures revealed by IEB's Yusuf Mehdi

Microsoft's Yusuf Mehdi has revealed some new and pretty positive figures for the Xbox 360 console, including that the install base now stands at 76 million, and 38 per cent of those users are women.

The install base is up 6 million from September last year. He also revealed that more than 51 per cent of users are children, and that use of non-gaming features, like films and fitness, had grown 57 per cent year on year. On average US users rack up 87 hours per month on their machines.

The CVP of marketing and strategy for Microsoft's Interactive Entertainment Business was speaking at D: Dive Into Media, and his comments were reported by AllThingsD.

AllThingsD also reported that there was growth in both Xbox Live accounts and Kinect sales on last year. 46 million people are now using the online service, up from 40 million, and 24 million Kinects have been sold, up from 20 million.

6 Comments

I'm guessing this is total units shipped and not some measure of active user base. Between new models and rrod the actual user base would be a lot lower.. .probably close to the xbox accounts...unless there are duplicate accounts... still it's not bad given the complete failure in Japan.

Posted:A year ago

#1

Bruce Everiss
Marketing Consultant

1,692 594 0.4
In 2008 I predicted that the 360 would outsell the Wii and was laughed at. Now, country by country it is doing so. Obviously in Japan it will never happen.

What will be interesting is whether Microsoft keep selling the 360 after Durango comes out. So as to have a two product range. Sony have done this successfully with previous generations of their consoles.

Posted:A year ago

#2

Nicholas Pantazis
Senior Editor

1,020 1,467 1.4
It's not going to be close to the Xbox accounts because even generous online user connected numbers are under 80%, and most closer to 75%. That said, if these numbers were true less than 60% of Xbox 360s are connected, and that's obviously not the case, so yes, active install base is likely somewhere in the low 60s, or perhaps even upper 50s.

@ Bruce it's never going to happen worldwide. It's not even close. The Wii has an almost 25 million unit advantage worldwide... so your prediction was clearly incorrect.

PS: The Wii also had nowhere near the failure rate nor did it have new models to make consumers re-buy, so its true installed base is an even larger gap.

Edited 1 times. Last edit by Nicholas Pantazis on 13th February 2013 12:04am

Posted:A year ago

#3

Paul Jace
Merchandiser

926 1,382 1.5
Not bad but hopefully they keep supporting this system well into the life of the Nextbox. I can't see them just turning their back on 50+ million active 360 users. Then again, I didn't think they would shut the lights out so quickly on the original Xbox either but it happened. That system was of course not as successful as this one so maybe that will make a difference in the long run.

Posted:A year ago

#4

Greg Wilcox
Creator, Destroy All Fanboys!

2,177 1,125 0.5
@Paul: Oh, of COURSE they're going to kill off the 360 in a speedy manner - maybe not as quickly as the Xbox went out, but it'll be a quick elbowed transition with plenty of early adopters. Treat the console like an old MS OS the same way they did the Xbox? A dime says absolutely. That's how you get people to buy in early - enforced evolution (with lots of flashy graphics in the ads), promises of endless power and then the rug pulled out from under your old system when you're not looking.

Posted:A year ago

#5

Bruce Everiss
Marketing Consultant

1,692 594 0.4
@Paul Jayce
Microsoft didn't own the rights to the processors in the original Xbox. So they couldn't bring the price down, due to high license fees on these components. Which means they were forced to foreshorten its life.
On the 360 they bought the rights to the processors, so they can ratchet costs right down. If they wanted they could sell it as a $99 system fitting under the nextbox in the market. This would gain them market share for their ecosystem.
I am not saying they will, there are other factors to consider. But the option is more available to them this time around.

Posted:A year ago

#6

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