Amazon introduces virtual currency for Appstore

Kindle Fire developers have access another monetization strategy

Amazon has announced the launch of its new virtual currency, Amazon Coins, allowing U.S. customers to buy apps and in-app items on the Amazon Appstore for Android. The currency will be launching in May, with one Amazon Coin being worth one cent according to the Amazon Developer FAQ.

Amazon Coins work like any other payment method for the Appstore and developers still receive the same 70 percent revenue share for their use. Developers who use the latest Amazon Mobile App SDK don't have to make any changes to their app to use Amazon Coins.

To commemorate the May launch of the new monetization option, Amazon will be giving away "tens of millions" of Coins to customers. Amazon expects developers to have their new apps and app updates submitted and approved by April 25th in order to participate in the launch.

Related stories

Amazon to refund $70m in IAP after year of legal appeals

Both Amazon and the FTC appealed aspects of a ruling made by the federal court in April 2016

By Matthew Handrahan

Amazon: Tutorials, social and exclusive IAP key to attracting big spenders

Technology evangelist Mario Viviani offers advice on how to generate more through microtransactions

By James Batchelor

Latest comments

Sign in to contribute

Need an account? Register now.