Ubisoft puts Prince of Persia on pause
The publisher says the series is taking a break
The Prince of Persia franchise has been put on hold by Ubisoft, according to an IGN interview with Ubisoft Montreal chief executive officer Yannis Mallat.
"Brand management is a tricky thing," Mallat said to IGN. "It needs people's attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it."
The series' last official entry was Prince of Persia: The Forgotten Sands in 2010. Mallat says the series will return when Ubisoft has a solid plan for the franchise's future.
"I'm not scared at all for Prince of Persia fans," he said. "We'll find something to entertain them with in the future. Prince of Persia is part of Ubisoft's portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will."
That's a shame. I really liked the new Prince of Persia (2008 now? How time flies!!) which was unfortunately poorly received. Though, to be fair, the way they responded to the criticisms by changing the formula to what they thought people wanted more of in the DLC post-game ending struck me as missing the point and, as a result of those changes, I actually felt it was a poor move design-wise.
So, positive thoughts going forward! It's been a rocky road for this franchise when I think about it.
Posted:4 months ago