Ubisoft puts Prince of Persia on pause
The publisher says the series is taking a break
The Prince of Persia franchise has been put on hold by Ubisoft, according to an IGN interview with Ubisoft Montreal chief executive officer Yannis Mallat.
"Brand management is a tricky thing," Mallat said to IGN. "It needs people's attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it."
The series' last official entry was Prince of Persia: The Forgotten Sands in 2010. Mallat says the series will return when Ubisoft has a solid plan for the franchise's future.
"I'm not scared at all for Prince of Persia fans," he said. "We'll find something to entertain them with in the future. Prince of Persia is part of Ubisoft's portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will."
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