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Ubisoft puts Prince of Persia on pause

Ubisoft puts Prince of Persia on pause

Wed 30 Jan 2013 2:13am GMT / 9:13pm EST / 6:13pm PST

The publisher says the series is taking a break

The Prince of Persia franchise has been put on hold by Ubisoft, according to an IGN interview with Ubisoft Montreal chief executive officer Yannis Mallat.

"Brand management is a tricky thing," Mallat said to IGN. "It needs people's attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it."

The series' last official entry was Prince of Persia: The Forgotten Sands in 2010. Mallat says the series will return when Ubisoft has a solid plan for the franchise's future.

"I'm not scared at all for Prince of Persia fans," he said. "We'll find something to entertain them with in the future. Prince of Persia is part of Ubisoft's portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will."

3 Comments

James Prendergast Research Chemist

736 433 0.6
That's a shame. I really liked the new Prince of Persia (2008 now? How time flies!!) which was unfortunately poorly received. Though, to be fair, the way they responded to the criticisms by changing the formula to what they thought people wanted more of in the DLC post-game ending struck me as missing the point and, as a result of those changes, I actually felt it was a poor move design-wise.

So, positive thoughts going forward! It's been a rocky road for this franchise when I think about it.

Posted:A year ago

#1

Laurens Bruins Jaywalker, Jaywalkers Interactive

135 158 1.2
I loved Sands of Time. Fun gameplay, charming story and characters and a lovely atmosphere. But then they turned everything dark and hardrock with Warrior Within, the opposite of what Prince of Persia is as far as I'm concerned. They tried to go somewhere in the middle with Two Thrones, which was neither fish nor fowl. Then they rebooted it with Prince of Persia, which apart from its superb visuals was a very shallow game. Unsurprisingly that didn't work out either, so they went back to the original formula but again wrapped in uninviting and non-Princian darkness with The Forgotten Sands.

I love the Prince of Persia IP and Sands of Time is still one of my favourite games, so I think the solution is quite simple: Merge the bright visuals and great style of the reboot with the charm, story and gameplay of Sands of Time, and you've got a winner! :)

Edited 1 times. Last edit by Laurens Bruins on 30th January 2013 5:18pm

Posted:A year ago

#2

Private VIdeo Games

103 14 0.1
I ran the Prince of Persia - Forgotten Sands project at Ubi Montreal and it was one of the most fun projects I've worked on in near 14 years.

Posted:A year ago

#3

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