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128GB iPad goes on sale next week

$799 for twice the storage capacity of older models

Apple has announced that on February 5 a new 128GB iPad will go on sale, at $799 for Wi-Fi only, and $929 for Wi-Fi and cellular connectivity.

"With more than 120 million iPads sold, it's clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs," said senior vice president of worldwide marketing, Philip Schiller.

"With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs."

Specific mention was made of the new device's advantages for users of the AutoCAD WS app, and those interested in multitrack recording and editing.

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Latest comments (22)

Rick Lopez Illustrator, Graphic Designer 3 years ago
Wow! Look at the price tag on that thing... way to go apple... Im not getting one anytime soon... ever.
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Christopher Bowen Editor in Chief, Gaming Bus3 years ago
Retina?
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Dan Howdle Head of Content, Existent3 years ago
If you accept that other than the solid state memory unit, this iPad is exactly the same as the £399 model, I'd love to find out who in hell they're buying their SSDs from?!

128GB SSD can be bought for as little as £75 and with Apple's buying power, it's likely even less than that. So where does the extra £300-£400 come from?
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Show all comments (22)
Stephen Woollard Online Infrastructure Specialist, Electronic Arts3 years ago
Or you could buy a cheap tablet with an SD card slot and full sized USB slot like I did.

Unlimited storage for about a fifth of the price...
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.3 years ago
Dan, it's called the Apple tax.
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Joel Deziel Audio Lead, Electronic Arts3 years ago
A £75 128GB SSD will not fit into an iPad.
Feb. 5 is just 4 days before Microsoft releases their 128GB tablet. Perhaps Apple feels a little bit of pressure from the high-priced Surface Pro.
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Wow, ridiculous pricing!

So, has everyone learned yet? This is how Apple made it billions - vastly overpriced hardware. The profit on the cellular version is probably around $600-700. Wow.
No wonder they don't want expandable memory.
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Justin Biddle Software Developer 3 years ago
I don't blame Apple. It's the people willing to pay the premium who are the fools.
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Nicholas Pantazis Senior Editor, VGChartz Ltd3 years ago
"everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs"

I'm not the only one who laughs every time I'm at GDC, E3, etc. and see some moron trying to work on an iPad right?

Edited 1 times. Last edit by Nicholas Pantazis on 29th January 2013 9:46pm

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Robin Clarke Producer, AppyNation Ltd3 years ago
The somewhat optimistic mention of "work" tells me that even Apple recognise that the pricing is excessive for a leisure/media consumption device.
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Andreia Quinta Creative & People Photographer, Studio52 London3 years ago
It baffles me how a product is allowed to have this type of profit margins.
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Dan Howdle Head of Content, Existent3 years ago
@Joel

I know that, but Apple is actually paying even less than that regardless - about $0.55 per GB, actually. Don't know how anybody could justify buying it, especially since most people keep their purchased media on the cloud and DL it only when they need it.
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Bruce Everiss Marketing Consultant 3 years ago
1) Lots of people will buy this. Bragging rights, the Jobs cult, whatever. A very small number will use the extra memory.
2) Most will be paid for by companies, to whom it is a trivial purchase.
3) The price you pay for something is what the market will bear, not what it costs to bring to market. System razor cartridges cost pennies to make and sell for pounds. Diamonds only cost a few dollars (in fact Moissonite are a much better gemstone).
4) Most tablets, no matter who bought them, spend most of their time playing games. Bankers sitting in first class on the train playing Angry Birds on their 128GB iPads.
5) iOS is looking very tired and old fashioned. RIM are making it look even more so today. It needs a major revamp.
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gi biz ;,pgc.eu 3 years ago
@Bruce:
2/a) If you're Italian and you're in politics your iPads will be refunded by the citizens' taxes, so you can get one for you, one for your cat and one for your spoiled brat who can now enjoy 128GiB worth of hd porn on the way to school.

@Nicholas: yet even here on GamesIndustry.biz I see people claiming to use tablets for work. lol.
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Greg Wilcox Creator, Destroy All Fanboys! 3 years ago
Oh. yikes... entry level folks will avoid this because of the price point and even some of the die-hard Appleheads I know who swear by their stuff are scratching their heads because they see no real reason to "upgrade" to more storage at that cost.

Hmmm... Let's see what happens and how Apple may toss in sales figures for every iOS device sold once the new model launches to prove it's a success...
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Thomas Dolby Project Manager / Lead Programmer, Ai Solve3 years ago
It's really amazing what such a shiny logo can do. Just goes to show that people buy into brands more than they do into products.
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Adrian Herber3 years ago
This type of pricing will continue until Android tablets can mature to a point that they have less models, more consistency, and a much, much better selection of apps. Or Windows 8 tablets take off. It doesn't matter if something is cheaper for better specs and less lock-in if the tools, games, and experiences are not there yet.
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Fran Mulhern , Recruit3D3 years ago
"If you're Italian and you're in politics your iPads will be refunded by the citizens' taxes, so you can get one for you, one for your cat and one for your spoiled brat who can now enjoy 128GiB worth of hd porn on the way to school."

It's the same here, I think they're introducing them in the House of Commons.

Now the iPad Mini with a retina display - I'm looking forward to that. Recently changed my iPad for a Mini, and it's much better for reading etc. Contrary to suggestions elsewhere in this thread, not everyone uses their ipad to play games.
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Bruce Everiss Marketing Consultant 3 years ago
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Andreia Quinta Creative & People Photographer, Studio52 London3 years ago
Careful Fran, Bruce will bury you in links stating otherwise ;)
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gi biz ;,pgc.eu 3 years ago
Well I guess we do a lot of debugging on tablets, so that's to be considered work. Aside of that... uhm... people managing their ebay shop from the beach? That's all the work I can think of possibly involving a tablet.
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Phil Wright Tools & Middleware Account Manager, Sony Computer Entertainment Europe3 years ago
Bruce, from your Guardian link:

"There are two caveats to note here, though. First, Flurry's analytics aren't used by the apps for Twitter or Facebook, meaning their official apps aren't counted (although a number of third-party clients are).

Social networking accounts for a larger proportion of smartphone and tablet usage than is shown here – Facebook had 604m monthly active mobile users in the third quarter of 2012, with 126m of them accessing the social network solely through their phones.

The second caveat is that these figures cover use of native apps, but not what people are doing in their smartphone or tablet web browsers. Tablet users are likely to be handling some of their non-entertainment/media tasks through the browser, which wouldn't show up here."

Devil's in the details, right?
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