Sections

Blizzard raises $2.3m for Sandy survivors

Cinder Kitten pet helps out American Red Cross

Blizzard and World Of Warcraft players have raised $2.3 million to help those affected by Hurricane Sandy through sales of a virtual pet.

The $10 Cinder Kitten went on sale early last month, with 100 per cent of the cost going to the American Red Cross's Superstorm Sandy relief efforts to help it provide food, shelter and support to those affected by the disaster.

"The community embraced this fiery feline in droves, helping out a great cause in the process. Thanks again to everyone who helped make a difference," said Blizzard in a statement.

Last year Blizzard raised $330,000 for charity through the sale of retired World of Warcraft server blades.

Related stories

Call of Duty Steam player base down sharply

Infinite Warfare's opening weekend sees peak player counts one-quarter of those posted last year by Black Ops III

By Brendan Sinclair

Blizzard co-founder Allen Adham returns after 12 year absence

Adham was the original lead designer on WoW, but left the company before it launched

By Matthew Handrahan

Latest comments

Sign in to contribute

Need an account? Register now.