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New Microsoft team Lift London to act as studio incubator

New Microsoft team Lift London to act as studio incubator

Thu 10 Jan 2013 2:35pm GMT / 9:35am EST / 6:35am PST
Development

Will act as mentors for young talented start-ups in development sector

Microsoft has officially named its most recent Soho team Lift London, and confirmed the outfit will act as an incubator for other studios.

The team, headed by former Rare man Lee Schuneman, was originally formed to concentrate on tablet formats, but that remit has now been expanded to include a focus on products that will incorporate cloud services as well.

One of the first studios "in residence" is called DLaLa and although tied to Microsoft with a commercial agreement will remain independent. Lift will offer advice and is targeting young and talented start-ups.

The details were revealed today at a press briefing held in London, where Microsoft also confirmed that former Rare studio manager and Microsoft veteran Scott Henson was taking over Fable studio Lionhead as head of operations.

Discussing the studio late last year, vice president of the Interactive Entertainment business Phil Harrison said that he sees Microsoft as a multiformat games business - one that's competing with entertainment on a wider scale than just games.

"We think this expands our competitive map," he said. "We're no longer just competing with the traditional console companies, but our competitive landscape includes the likes of Google, the likes of Amazon, it includes obviously the likes of Apple."

4 Comments

Bruce Everiss Marketing Consultant

1,692 594 0.4
Should be in Silicon Spa. This place is game central. 16+ game companies in this small town. Plus Codemasters up the road. Game industry talent in every bar and coffee shop.
Game making is the biggest industry here after the high street.

Posted:A year ago

#1

Lewis Brown Snr Sourcer/Recruiter, Electronic Arts

199 56 0.3
I know a couple of guys at the studio and they are very talented, good luck to them!

Posted:A year ago

#2

Bjorn Toft Madsen Studio Development Director, Rare Ltd.

3 1 0.3
This is very exciting! Can't wait to see what comes out of Lee's super-heroes!

Posted:A year ago

#3

gi biz ;,pgc.eu

341 51 0.1
Although I've seen a few companies offering this service at the Silicon Milkroundabout, they didn't look very interested in games in general. Me too I think this is a good initiative. The only problem I see with that is that it comes from Microsoft. I think they'll try to push development for their new platforms (which are not very popular), and try to contrast potential startups of the future that might completely ignore the Windows version of their products.

Edited 1 times. Last edit by gi biz on 11th January 2013 11:27am

Posted:A year ago

#4

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