New Microsoft team Lift London to act as studio incubator

Will act as mentors for young talented start-ups in development sector

Microsoft has officially named its most recent Soho team Lift London, and confirmed the outfit will act as an incubator for other studios.

The team, headed by former Rare man Lee Schuneman, was originally formed to concentrate on tablet formats, but that remit has now been expanded to include a focus on products that will incorporate cloud services as well.

One of the first studios "in residence" is called DLaLa and although tied to Microsoft with a commercial agreement will remain independent. Lift will offer advice and is targeting young and talented start-ups.

The details were revealed today at a press briefing held in London, where Microsoft also confirmed that former Rare studio manager and Microsoft veteran Scott Henson was taking over Fable studio Lionhead as head of operations.

Discussing the studio late last year, vice president of the Interactive Entertainment business Phil Harrison said that he sees Microsoft as a multiformat games business - one that's competing with entertainment on a wider scale than just games.

"We think this expands our competitive map," he said. "We're no longer just competing with the traditional console companies, but our competitive landscape includes the likes of Google, the likes of Amazon, it includes obviously the likes of Apple."

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Latest comments (4)

Bruce Everiss Marketing Consultant 3 years ago
Should be in Silicon Spa. This place is game central. 16+ game companies in this small town. Plus Codemasters up the road. Game industry talent in every bar and coffee shop.
Game making is the biggest industry here after the high street.
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Lewis Brown Snr Sourcer/Recruiter, Electronic Arts3 years ago
I know a couple of guys at the studio and they are very talented, good luck to them!
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Bjorn Toft Madsen Senior Technical Director, King3 years ago
This is very exciting! Can't wait to see what comes out of Lee's super-heroes!
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gi biz ;, 3 years ago
Although I've seen a few companies offering this service at the Silicon Milkroundabout, they didn't look very interested in games in general. Me too I think this is a good initiative. The only problem I see with that is that it comes from Microsoft. I think they'll try to push development for their new platforms (which are not very popular), and try to contrast potential startups of the future that might completely ignore the Windows version of their products.

Edited 1 times. Last edit by gi biz on 11th January 2013 11:27am

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