Report Comment to a Moderator Our Moderators review all comments for abusive and offensive language, and ensure comments are from Verified Users only.
Please report a comment only if you feel it requires our urgent attention.
I understand, report it. Cancel

Xbox Live: expect more TV ads

By James Brightman

Xbox Live: expect more TV ads

Tue 08 Jan 2013 7:16pm GMT / 2:16pm EST / 11:16am PST

Microsoft touts NUads success, notes that "you can expect more investment from us"

Xbox Live users may not be thrilled with the presence of more ads on the popular online service, but the results have been very encouraging for Microsoft and the company has indicated that it intends to ramp up its video advertising on Xbox Live.

Microsoft specifically said that it's seen "double-digit engagement results of the first NUads experience," especially when the company created interactive polls for Xbox Live users to vote in. The company kicked off NUads in the fall of 2012 in North America and the UK and saw participation from firms like Subway and Toyota.

"When we launched NUads, we redefined the 30-second spot," said Ross Honey, general manager of Xbox Live Entertainment and Advertising. "These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general."

It's clear that Microsoft will be seeking to implement more ads with more partners, and advertisers seem to love the engagement they're getting with consumers whether through polls or Xbox Kinect.

"Consumers want a relevant and engaging experience when watching TV," said Dionne Colvin, national media manager, Toyota Motor Sales, USA, Inc. "NUads was a new format for our advertising, but we saw an opportunity to try something new, and the results exceeded our expectations."

"We're thrilled with the results of our first NUads experience," said Kathleen Bell, director of Marketing, Subway Restaurants in Canada. "We're always looking for new ways to engage with our fans and deliver a customized experience to them. Taking part in this exciting program has given us the ability to further target our audience and get real-time feedback from them through a new and interactive platform."

From Recommendations by Taboola


Christopher Bowen Editor in Chief, Gaming Bus

479 813 1.7
Translation: "shut up, sheep. Thank you for your $60 annually, now screw you. Go whine on your forums, we're bathing in money."

Posted:3 years ago


Paul Jace Merchandiser

1,201 2,054 1.7
They need to shave some of the cost off of XBL since they are getting all of this extra income. I only pay $30 a year but $20 would be even better.

Posted:3 years ago


Christopher Bowen Editor in Chief, Gaming Bus

479 813 1.7
There is no reason to cut the cost of XBL. Their policies have made it virtually compulsory for anyone on the service, and to drop it more would piss off investors. They could raise it to $100 a year if they wanted.

Posted:3 years ago

one could simply not use xbox live :)

Posted:3 years ago

Owned a 360 for a few years but have and will never get live. Tend to avoid the entire dashboard actually and just play the games...

Posted:3 years ago


Brian Smith Artist

203 103 0.5
They should use the ad-support to provide gold service to silver subscribers.

Posted:3 years ago

"Insiders believed that Microsoft lost $3.7 billion on the original Xbox by 2005. That amounted to a $168 loss on every machine that Microsoft sold." [VB 2011] - calculated at more like $5b in 2012!

Nuff said. suckers!

Posted:3 years ago


Login or register to post

Take part in the GamesIndustry community

Register now