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Xbox Live: expect more TV ads

Xbox Live: expect more TV ads

Tue 08 Jan 2013 7:16pm GMT / 2:16pm EST / 11:16am PST
OnlineAdvertising

Microsoft touts NUads success, notes that "you can expect more investment from us"

Xbox Live users may not be thrilled with the presence of more ads on the popular online service, but the results have been very encouraging for Microsoft and the company has indicated that it intends to ramp up its video advertising on Xbox Live.

Microsoft specifically said that it's seen "double-digit engagement results of the first NUads experience," especially when the company created interactive polls for Xbox Live users to vote in. The company kicked off NUads in the fall of 2012 in North America and the UK and saw participation from firms like Subway and Toyota.

"When we launched NUads, we redefined the 30-second spot," said Ross Honey, general manager of Xbox Live Entertainment and Advertising. "These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general."

It's clear that Microsoft will be seeking to implement more ads with more partners, and advertisers seem to love the engagement they're getting with consumers whether through polls or Xbox Kinect.

"Consumers want a relevant and engaging experience when watching TV," said Dionne Colvin, national media manager, Toyota Motor Sales, USA, Inc. "NUads was a new format for our advertising, but we saw an opportunity to try something new, and the results exceeded our expectations."

"We're thrilled with the results of our first NUads experience," said Kathleen Bell, director of Marketing, Subway Restaurants in Canada. "We're always looking for new ways to engage with our fans and deliver a customized experience to them. Taking part in this exciting program has given us the ability to further target our audience and get real-time feedback from them through a new and interactive platform."

7 Comments

Christopher Bowen
Editor in Chief

402 526 1.3
Translation: "shut up, sheep. Thank you for your $60 annually, now screw you. Go whine on your forums, we're bathing in money."

Posted:A year ago

#1

Paul Jace
Merchandiser

869 1,274 1.5
They need to shave some of the cost off of XBL since they are getting all of this extra income. I only pay $30 a year but $20 would be even better.

Posted:A year ago

#2

Christopher Bowen
Editor in Chief

402 526 1.3
There is no reason to cut the cost of XBL. Their policies have made it virtually compulsory for anyone on the service, and to drop it more would piss off investors. They could raise it to $100 a year if they wanted.

Posted:A year ago

#3
one could simply not use xbox live :)

Posted:A year ago

#4
Owned a 360 for a few years but have and will never get live. Tend to avoid the entire dashboard actually and just play the games...

Posted:A year ago

#5

Brian Smith
Artist

194 78 0.4
They should use the ad-support to provide gold service to silver subscribers.

Posted:A year ago

#6
"Insiders believed that Microsoft lost $3.7 billion on the original Xbox by 2005. That amounted to a $168 loss on every machine that Microsoft sold." [VB 2011] - calculated at more like $5b in 2012!

Nuff said. suckers!

Posted:A year ago

#7

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