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Cut the Rope developer unveils new IP

Cut the Rope developer unveils new IP

Tue 04 Dec 2012 4:12pm GMT / 11:12am EST / 8:12am PST
Mobile

ZeptoLab's attempting to create another mobile hit with Pudding Monsters

ZeptoLab, the developer behind the hugely successful mobile franchise Cut the Rope (over 250 million downloads), is branching out with new intellectual property. The Russian studio today unveiled Pudding Monsters, which launches on December 20 for iOS and Android.

The characters in the game, as the name implies, are made of pudding, and players use a swipe mechanic to stick the Monsters together to form the Ultimate Mega Monster, which is supposed to "save their friend from being kidnapped by the cold-hearted fridge owner." In the title, the different Monster species have different attributes/powers to alter the gameplay.

"We love experimenting with different themes and gameplay mechanics -- and Pudding Monsters is exactly the result of that," said ZeptoLab co-founder Semyon Voinov. "Our fans, new and old, will recognize in this game the same quality of graphics, game design and user experience that led to the success of Cut the Rope."

"Pudding Monsters is a logical next step in our strategy. Our focus is just as much on innovating and creating new IP as it is to strengthen our existing brands," said ZeptoLab CEO, Misha Lyalin. "Now, we're ready to bring fans a great new game that is suited for all ages and provides new opportunities for further expansion. We're building a portfolio of exceptional pick-up-and-play games, and Pudding Monsters helps to showcase our ambitions as a studio."

GamesIndustry International spoke with Lyalin about the mobile business last week, so stay tuned for our interview.

4 Comments

Gareth Harmer
Columnist

3 4 1.3
I'm looking forward to a future in which Omnom goes on a rampage, devouring the Pudding Monsters like some pastel-shaded remake of Cloverfield.

Posted:A year ago

#1

Bruce Everiss
Marketing Consultant

1,692 594 0.4
Good article.
Excellent of GI to cover important mobile releases. They will reach vast numbers of game players.

Posted:A year ago

#2

Dave Herod
Senior Programmer

527 786 1.5
I like how the other article about ZeptoLab says they don't want to be known as "that developer that made Cut the Rope" and yet both articles identify them as "Cut the Rope Developer", not ZeptoLab.

Posted:A year ago

#3

Peter Dwyer
Games Designer/Developer

482 293 0.6
Wait are there no ropes involved?
What do we cut then?
Isn't this the "Cut the Rope" Developer?
And who the heck are ZeptoLab?

Seriously GI can you stop deliberately stereotyping studios and then acting all suprised when they become known as the studio that did game X. Then to top it all off start asking if the studio that did game X are able to do anything else. The answer to your question is simple.

Yes they are able to do something else if you let them!

Posted:A year ago

#4

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