Close
Are you sure? Are you sure you want to report this comment? I understand, report it. Cancel

Retail

Wii U titles miss out on UK top ten in launch week

Wii U titles miss out on UK top ten in launch week

Mon 03 Dec 2012 8:49am GMT / 3:49am EST / 12:49am PST
Retail

Far Cry 3 held from first place by BLOPS 2, Nintendo Land in 11th

No Wii U titles have managed to secure places in the UK top ten this week, with the highest placing, Nintendo Land, finishing up in eleventh. New Super Mario Bros. U is in fourteenth. Ubisoft, which has the highest number of third-party launch games, has the best selling third-party Wii U title, with ZombiU in seventeenth.

Some details of hardware sales were also published alongside the software charts, revealing a heavy preference for the 32GB Deluxe bundle, with only ten per cent of hardware sales attributed to the basic 8GB model. The remaining 90 per cent was split between a 60 per cent share for the Nintendo Land bundle and 30 for ZombiU. The numbers from which the software chart positions below were calculated include those games bundled with hardware packages.

Far Cry 3 was held in second on the chart by another week of strong sales from Call of Duty: Black Ops 2 whilst FIFA 13 held third, allowing Hitman: Absolution to slip to fourth. Far Cry has achieved the ninth biggest opening week so far this year, but failed to beat last week's eighth best for Hitman.

All sales data and information courtesy of GfK Chart-Track.

Last Week This Week Title
1 1 Call of Duty: Black Ops 2
New entry 2 Far Cry 3
3 3 FIFA 13
2 4 Hitman Absolution
4 5 Assassin's Creed 3
7 6 Just Dance 4
6 7 LEGO Lord Of The Rings
5 8 Halo 4
8 9 Skylanders Giants
9 10 Need For Speed Most Wanted
New Entry 11 Nintendo Land
10 12 Dishonored
15 13 Football Manager 2013
New Entry 14 New Super Mario Bros. U
11 15 WWE 13
12 16 Moshi Monsters: Moshling Theme Park
New Entry 17 ZombiU
18 18 Medal Of Honor: Warfighter
16 19 New Super Mario Bros. 2
Re-entry 20 Forza Horizon

28 Comments

Andrew Goodchild
Studying development

1,234 394 0.3
Popular Comment
To be fair, with one weekend of sales, and starting from no install base, getting in the top 20 is pretty good.

Posted:A year ago

#1

Bruce Everiss
Marketing Consultant

1,692 594 0.4
@Andrew Goodchild

If anything it proves just how weak the boxed game market is.

Posted:A year ago

#2

Jamie Read
Junior 3D Artist

126 64 0.5
@Andrew - Exactly. This is because the install base was 0. Of course game coming out for multiple platforms that have been out for 6-7 years, with a large install base already there will top the charts. It's not solely about mobile, there is still huge market for consoles; a ton of gamers don't play mobile at all.

Posted:A year ago

#3

Patrick Frost
QA Project Monitor

393 188 0.5
Would be interesting to know if the sales of Nintendoland and ZombiU account for the units that were pack-in with the premium unit. If not then actually those sales are pretty impressive I think. Also might be worth pointing out that for games like AC3, BLOPS2 and FIFA 13 the sales of the Wii U versions would be contributing towards those figures.

And Bruce, I'd like to know how you come to your conclusion of "proof" of a weak boxed market despite this providing no numerical data.

Posted:A year ago

#4

Dan Pearson
European Editor

95 183 1.9
@patrick "The numbers from which the software chart positions below were calculated include those games bundled with hardware packages." This has been confirmed by Chart-Track.

Posted:A year ago

#5

Daniel Hughes
Studying PhD Literary Modernism

436 496 1.1
Apparently these figures also suggest an opening weekend of around 40k for Wii U--not particularly huge, but it's currently very difficult to ascertain whether that's indicative of soft demand or low stock. Nintendo are prioritising North America for shipments, naturally, but the prices across the UK and Europe are perhaps slightly less reasonable than their Japanese and American counterparts. Any word from retailers? I know pre-orders for the deluxe model stopped being taken by many sites and shops several weeks ago.

Posted:A year ago

#6

Sandy Lobban
Founder and Creative Director

312 196 0.6
@Bruce

How do you distinguish what a boxed product is these days Bruce? Software can be offered equally easily in packaging or online. I just don't see the point of the term "boxed product". Sounds like an outdated buzz word to me. A software sale is a software sale, however you sell it. There's no master trickery in making it available without a box. Customers want choice. Some want boxes, some don't. Some did in this case, and it makes sense at launch to have some tangible products in your hand when you leave the shop.

Posted:A year ago

#7

Colin Payne
game designer; artist

22 24 1.1
Why is this a headline on what's meant to be a respectable site. It just launched. Not weeks ago, days ago. And the top 10 are some of the biggest releases of the year for consoles with massive install bases.

Posted:A year ago

#8

Fabio Russo
Journalists

7 1 0.1
It's normal I think.
Wii U has minimal install base compared to PS360.

Posted:A year ago

#9

Andy Samson
QA Supervisor

228 176 0.8
Wii U titles miss out on UK top ten in launch week
What about these games aren't they Wii U launch games?

#1 Call of Duty: Black Ops 2
#3 FIFA 13
#5 Assassin's Creed 3
#6 Just Dance 4
#9 Skylanders Giants

*added FIFA

Edited 1 times. Last edit by Andy Samson on 3rd December 2012 6:46pm

Posted:A year ago

#10

Jim Webb
Executive Editor/Community Director

2,239 2,206 1.0
Andy, don't you know that you're not allowed to think multiplatform when you discuss Nintendo and sales?

Posted:A year ago

#11

Andy Samson
QA Supervisor

228 176 0.8
Oops! What was I thinking. Thanks for reminding me Jim. It's going to be downhill from here on with Nintendo. I don't see these Wii "U" titles on the list:

Call of Duty: Black Ops 2 U
FIFA 13 U
Assassin's Creed 3 U
Just Dance 4 U
Skylanders Giants U

Posted:A year ago

#12

Shawn Clapper
Programmer

32 57 1.8
Popular Comment
What is with this site and Wii U coverage?

You are either getting paid to lace every Wii U article with a negative tone or are so biased by other Wii U news that somehow everyone writing here feels compelled to make as biased sounding articles on the Wii U as possible. I mean this coverage is ridiculous to the point of absurdity.

(Proof) Here is some of the last few Wii U headlines you've had:

Molyneux: Industry needs Wii U to be "great"
22 Cans co-founder says Nintendo's latest is good, but falls short of the amazing tech of tablets

Bushnell doubts Wii U success

and
Wii U has "a horrible, slow CPU" says Metro: Last Light dev
(Finding the worst quotes they can from other people, while ignoring good quotes. A nice way to bias an article without taking blame.)

Wii U launch: Reactions mixed, software already discounted
(Titles uses the intentional word "already" for the Toys R Us black Friday sale to imply that they were discounting software because of bad sales r instead of a deal made with Nintendo months in advance, something that happens during every console launch.)

Large Wii U firmware update reportedly bricking consoles
Article title makes it seem like the red light of death, but in reality was from a few users unplugging their machine during a firmware write.

Baptism of fire: the knives come out for Wii U
This article takes the cake for negative wording. The articles itself appears to say nothing, but even goes so far as to bring up abortion when talking about a console (brain-damaging accident or a widespread failure of abortion policy). It almost feels as if the writer didn't have anything bad to say about the console but was told to make his article sound "as negative ass possible"

The list goes on... Every article I've read on this site regarding the Wii U goes on to use as many negative words as possible without really saying anything. There is never a comparison against the other console launches, they either compare against Nintendo itself, or occasionally the iPhone? The largest crap getting brought out is it isn't innovative enough somehow.(when compared to Nintendo's other consoles). Neglecting to mention that Playstation and Xbox machine are nearly indistinguishable from their FIRST console!

On the other hand there are many articles pushing the other consoles by cherry picking what they say. Most of these articles have a positive tone to them:
Wii U shortage helping Xbox 360, PS3

Xbox 360 sells 750,000 during Black Friday week

Xbox, PS3, PS Vita: Holiday hardware sale
The Black Friday deals include $149 Xbox 360, $199 PS3, $199 PS Vita(article promoting their sale instead of calling it terrible it like the Wii U sale article)

A decade on, Xbox Live must face its biggest challenge
As we celebrate the immense success of Xbox Live, let's also work on taking online games back from the abusive, bigoted bullies (I doubt we will ever here the word "celebrate" in conjunction with Wii U on this site)

-----
For the last few weeks it's been clearly obvious that Nintendo articles have been written laced with negativity. The question is why are they doing it?

Edited 1 times. Last edit by Shawn Clapper on 3rd December 2012 11:08pm

Posted:A year ago

#13

Andy Samson
QA Supervisor

228 176 0.8
@ Shawn. I can't help but feel it's one big conspiracy to push Nintendo out of the console business so they could force them to finally publish Nintendo games on smartphones and tablets. They want em games so bad, whoever gets Nintendo (Android or iOS) wins.

Posted:A year ago

#14

Paul Jace
Merchandiser

887 1,311 1.5
Theres no conspiracy or hate against Nintendo. It's just that controversial headlines get lots of hits. It will be the same thing when the new systems from Sony and Microsoft come out next year.

Posted:A year ago

#15

Andrew Goodchild
Studying development

1,234 394 0.3
Maybe Paul, but it was the opposite with iPhone 5. Everything was brilliant, and anyone cynical or underwhelmed was a wrong'n.

Posted:A year ago

#16

Bruce Everiss
Marketing Consultant

1,692 594 0.4
@Sandy Lobban said "How do you distinguish what a boxed product is these days Bruce? "

Perhaps I meant product counted for the charts, which is what this article is about.

Posted:A year ago

#17

Jim Webb
Executive Editor/Community Director

2,239 2,206 1.0
Bruce, I take it you are implying that the boxed retail bar is so low that it allowed 3 exclusive Nintendo Wii U titles to chart rather than actually giving credit to those games for being great sellers at launch?

Posted:A year ago

#18

Dan Pearson
European Editor

95 183 1.9
Popular Comment
Ok chaps, a couple of things. Firstly, there really is no conspiracy here. Nobody is paying us to write bad coverage - that's patently absurd. Why would we want to alienate one of the industry's biggest players by misrepresenting them? Also, to offer or accept any payment for that sort of coverage would be squarely and rightly illegal, especially under the UK's punitive libel laws. I can only hope that you're joking or exaggerating for effect when you accuse us of that, because it's really not the case.

Secondly, it genuinely was a surprise to see that no Wii U games had made the top ten, hence the headline of this article. As someone who sees the numbers of sales necessary to make it into the top half of the sales chart each week, I expected at least a couple of titles to easily exceed that number. That they didn't is a disappointment, especially for a Nintendo fan like myself, and is the stand-out fact from the overall picture of this week's sales chart - therefore it becomes the headline.

Andy, you're right that some of those top ten games have been released on the Wii U too, but the percentage of sales for each on Nintendo's new platform were miniscule. In the UK, three of those top ten games were available on the Wii U at the time of writing: Black Ops 2, ACIII and Just Dance 4. Of those, CoD made 1 per cent of the week's sales on Wii U, and ACIII and JD4 3 per cent each. These are Wii U launch titles, but if they were to stand on their own by format, they'd not be in the top ten either.

Shawn, you're also right that there have been a lot of negative industry comments about the Wii U, and we've reported them. If someone of the calibre of the figures mentioned above makes such a strong statement, we have to cover it. We've also interviewed a number of prominent Nintendo figures, including Reggie Fils Aime, to make sure that Nintendo has had plenty of chance to address these concerns. A similar situation occurred with both Windows 8 and the Vita launch, so it's by no means limited to Nintendo.

Further to that, Rob's weekly column on Friday, "The Knives Come Out for Wii U" was actually a tremendously supportive piece addressing the negative reactions to the machine and his arguments against them. How such an overtly positive piece of writing can be construed as part of a 'conspiracy' against the very company it's written in defence of, is beyond me.

As far as the Black Friday sales figures go, covering these is not exactly unusual. The fact that we focused on a 6 year old machine outselling both the Wii U and Wii combined is justifiable in regards to our editorial policy, I think. I hope that clears up any lingering suspicions. We try to maintain a 100% transparent news agenda here, so we're always happy to discuss the motivations behind any coverage.

Posted:A year ago

#19

Daniel Hughes
Studying PhD Literary Modernism

436 496 1.1
Dan, thanks for the great comment. Historically, though, winter launches don't see great results in the UK's multiformat top 10. To my memory, 360 didn't have any titles in the top 10 when it launched, though I'm not sure about Wii. Also, given you have such detailed figures on the proportion of Wii U sales of multi-format titles, do you have any numbers on Wii U hardware stock, or what proportion of the initial shipment was sold over the first weekend? Or as usual, is it only software figures we have a detailed break-down of?

We can assume that if the Wii U's launch weekend was limited by stock, the smaller initial base means the first wave of Wii U software hitting the charts will naturally be below expectations because fewer people than expected have the system to buy software for it.

Posted:A year ago

#20

Dan Pearson
European Editor

95 183 1.9
@Daniel - We see some figures, which we're sadly not at liberty to publish, and we make our own estimates based on a few other known facts. However, we're loathe to publish anything based on speculation. I'd expect Wii U sales to pick up a lot over the period between now and Christmas, as will hardware, but at the moment Nintendo is marketing at core fans rather than the mass market, so it'll be interesting to see how that pans out.

Edited 1 times. Last edit by Dan Pearson on 4th December 2012 2:09pm

Posted:A year ago

#21

Sandy Lobban
Founder and Creative Director

312 196 0.6
@ Bruce

We probably agree that chart tracking by sales of products sold in this way is an out of date practice and doesn't really reflect the potential of a platform. I do think its important to remember that the nintendo install base wont come from first week adopters either, so its probably the wrong time to make any assumptions on the pros and cons of how you should get software into consumers hands for a nintendo device. I think a mixed approach is the answer if you want to maximise your income, and at the same time have a presence at retail when launching. The idea of having something you can touch like a box isn't fundamentally a bad one, nor does it mean your game is unlikely to sell by other means should you make it available on line for example. Its just a sensible thing to do when marketing a new platform. Also, tangible presents that can get unwrapped on Christmas day are far more fun than their virtual partners. :)

Posted:A year ago

#22

Daniel Hughes
Studying PhD Literary Modernism

436 496 1.1
@ Dan, thanks for the clarification.

I'd assume only hobbyist gamers and core Nintendo fans will be jumping on board right now, given the price, line-up and Nintendo's restricted marketing campaign. Even though I count myself as both things, I currently can't justify the purchase, so I'm very interested to see how Nintendo manage across Europe where they don't have the historical brand strength they established in 1980's Japan and America. I think for December they should be fine, but the real test is the first quarter of next year, when prices should remain in the same ball-park and more software will appear. Having Mario on board from day one will help, but there's no sign yet of a huge core Nintendo game such as Smash Brothers, 3D Mario, Zelda or Metroid etc, to get that core base excited and all aboard..

Posted:A year ago

#23
@Dan, appreciate the comments and clarification of the position. Would be interested to know if Gi.biz has felt the heat regarding other coverage, or if there seems more focus on 'bigging-up' the Wii-U launch?

Posted:A year ago

#24

Dan Pearson
European Editor

95 183 1.9
Hi Kevin - as someone mentioned above, we had one or two people commenting on our coverage of the iPhone 5 launch, too. Generally though, people seem satisfied that we offer balance. If that's not so, we'd love to hear about it.

Posted:A year ago

#25
One day, wont it be great to have a universal box, using off the shelf components that have a Sony, MS, Wii U, Ouya or PC emulator.

Posted:A year ago

#26

James Prendergast
Research Chemist

734 429 0.6
I'm not surprised at the low numbers. As I predicted before, in the country I'm currently residing in (i.e. not the UK), we didn't get any units at all - though some of the shops do have software! I didn't buy any though because there wasn't really much point unless my PS3 can be hacked to work with a tablet and read the proprietary "blu disc" Wii tech...

Hmmm.

;)

Posted:A year ago

#27
@Dan, thanks for the time in replying - know you are busy.
I greatly appreciate Gi.biz and its coverage - a great place for discussions consumer game that matter (the Linkedin alternatives a little too light weight). I have given-up commenting on other sites for the time being, feeling that Gi offers a better focus/educated level of discussion.

I know you can never win in perception of media impartiality online - but I am slightly concerned about 'faking' (what we see in others sectors discussion; the hiring of 'vested interests' to counter criticism)?

Posted:A year ago

#28

Login or register to post

Take part in the GamesIndustry community

Register now