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Retail

Sony sells 525,000 PS3s, 160,000 Vitas during Black Friday week in US

Sony sells 525,000 PS3s, 160,000 Vitas during Black Friday week in US

Thu 29 Nov 2012 7:16pm GMT / 2:16pm EST / 11:16am PST
RetailHardware

SCEA boss Jack Tretton very pleased with "incredible reception" for bundles

Microsoft's 750,000 units sold for the Xbox 360 was impressive, but Sony's Black Friday week wasn't too shabby either. The company announced today that more than 525,000 PS3 consoles were sold in the US during Black Friday week, while Sony also sold over 160,000 PS Vita units.

Sony noted that Black Friday bundle sales increased 15 percent while total PS3 sales including hardware, software and peripherals, grew 9 percent year-over-year. Sony cited the success of the Ultimate PlayStation Value Bundle, which included a 250GB PS3 and the Uncharted Dual Pack and inFAMOUS Collection for $199; it apparently "quickly sold out at retailers across the US."

As for Vita, Sony said the Assassin's Creed III: Liberation Bundle for $199 sold out at retail, "highlighted by Amazon selling through its specially priced inventory in less than five hours" and the Call of Duty Black Ops: Declassified Bundle and Lego Batman 2: DC Super Heroes Bundles for $199 also ended up selling out at retail during the week.

“We're very pleased with the Black Friday sales results, especially the incredible reception for the PS3 and PS Vita bundles. The demand was very strong which quickly depleted our inventory across retailers nationwide,” said Jack Tretton, President and CEO of Sony Computer Entertainment America. “The PlayStation brand generated significant revenue and year-over-year growth at retail because of our focus on what gamers love most in combining amazing hardware with great games and digital entertainment.”

In addition to hardware sales, Sony commented on the growing PlayStation Plus service, which the company said saw subscriptions jump 259 percent compared to last year's Black Friday period. Also, since the Instant Game Collection was introduced earlier this year, "customer satisfaction rates for PS Plus are above 95 percent," Sony stated.

6 Comments

John Bye Senior Game Designer, Future Games of London

484 456 0.9
"since the Instant Game Collection was introduced earlier this year, "customer satisfaction rates for PS Plus are above 95 percent," Sony stated"
Not surprised, it's an incredible service. I can't imagine how Sony could possibly be making any profit on it, I've got more free games than I can shake a stick at for my £40 this year, and haven't bought a boxed game for several months because I just don't have time to play all the games I have already. Although I have paid to unlock a couple of older games I got free one hour trials for on PS Plus, so maybe they make some money back that way. At about £15 a pop, it would be churlish not to, after enjoying them for an hour.

Edited 1 times. Last edit by John Bye on 30th November 2012 11:24am

Posted:A year ago

#1

Andrew Poes UX Developer / Designer, Technicolor

6 0 0.0
Seriously... I don't even own a PS3 and I find PSPlus an amazing deal...

Posted:A year ago

#2

John Bye Senior Game Designer, Future Games of London

484 456 0.9
It's almost worth buying a PS3 just for PS Plus. The cost of the 500gb super slim console plus a year's PS Plus subscription is, what, about £270 total? For that you get (usually) at least two retail games and one or two PSN titles per month for free. That's maybe £50 a month of free content, even in a competitive market like the UK where retail prices have dropped to £15-20 by the time a game hits PS Plus. So you probably get your money back in a year or two, depending on how picky you are. And that's not counting other discounts and free one hour trials on about 40 retail titles.

Next month the free games are Vanquish, Arkham City and Limbo, all of which I would probably have bought at some point if they hadn't come up on the service. So that's my £40 subscription back for this year already.

Edited 1 times. Last edit by John Bye on 30th November 2012 6:26pm

Posted:A year ago

#3

Alfonso Sexto Lead Tester, Ubisoft Germany

837 671 0.8
Oh my... Bruce is gonna be so sad...

I'm sure that PS+ service had a lot to do with all this buying. Pretty sure a lot of those buyers are also 360 users.

Posted:A year ago

#4

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,284 2,493 1.1
Alfonso, he'll just come in and tell you that Android has 1.3 million activations per day and those PS3's sold are mostly replacements for old broken PS3's.

Posted:A year ago

#5

Alfonso Sexto Lead Tester, Ubisoft Germany

837 671 0.8
@Jim

He will. But you forgot the part of "soon we will have 7 Billion smartphones in the market" (Ergo, every person on earth, including Nigerians and North Koreans) Elite marketing!

Posted:A year ago

#6

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