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Ubisoft is top seller in Amazon Black Friday sales

Just Dance tops list for third year running, publisher claims five titles in top 20

Ubisoft was the best-selling publisher during Amazon's Black Friday weekend, with five titles in the top 20 for the three days November 23-25.

According to data from Cowen & Company, Just Dance 4 for the Wii and Assassin's Creed III for the Xbox 360 were the two best-selling games with Microsoft's Halo 4 third - despite an average discount of only 3 cents for the platform exclusive.

Games in the Just Dance series have topped the Black Friday weekend sales list at Amazon.com for the past three years.

Black Friday sales are a strong indication of publisher performance during December in the US, a month that accounts for around 25 per cent of annual video game software sales.

Take-Two's Borderlands 2 was the most heavily discounted title, selling at an average of $31.66. Other heavily discounted games included Activision's Skylanders Giants for the Wii ($26.33 off) and EA's Madden FIFA Soccer 13 and Madden NFL ($25 off).

Estimated top selling video games on Amazon.com, November 23-25

  • Just Dance 4 (Wii)
  • Assassin's Creed III (Xbox 360)
  • Halo 4 (Xbox 360)
  • Assassin's Creed III (PS3)
  • Dishonoured (Xbox 360)
  • Madden NFL 13 (Xbox 360)
  • FIFA Soccer 13 (PS3)
  • FIFA Soccer 13 (Xbox 360)
  • Call of Duty: Black Ops 2 (Xbox 360)
  • Just Dance 4 (Xbox 360)
  • Madden NFL 13 (PS3)
  • Borderlands 2 (Xbox 360)
  • Call of Duty: Black Ops 2 (PS3)
  • Dishonoured (PS3)
  • Gran Turismo 5 (PS3)
  • Dance Central 3 (Xbox 360)
  • Skylanders Giants (Wii)
  • God of War Saga (PS3)
  • Just Dance 3 (Wii)
  • Lego Lord of the Rings (Xbox 360)
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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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