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Retail

Black Ops 2 sales top $500m in 24 hours

Black Ops 2 sales top $500m in 24 hours

Fri 16 Nov 2012 1:12pm GMT / 8:12am EST / 5:12am PST
RetailPublishing

Kotick and Hirshberg celebrate "biggest entertainment launch" for fourth year running

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

activisionblizzard.c...

Activision estimates that Call of Duty: Black Ops 2 has generated more than $500 million in its first 24 hours on release worldwide.

"With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row," offered Bobby Kotick, CEO of Activision Blizzard.

"Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013."

16,000 stores opened for the midnight release of the game worldwide this week.

"Call of Duty has become more than a product people buy, it's a brand people buy into," added Eric Hirshberg, CEO of Activision Publishing. "And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season.

"I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day."

6 Comments

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,270 2,439 1.1
16,000 stores opened for the release of the game worldwide this week.
Now THERE'S the real story.

Unless that was supposed to say 16,000 stores opened "at midnight" for the release.

Posted:A year ago

#1

Paul Jace Merchandiser

939 1,420 1.5
While this surprises no one, the next two entries in the series will be the real story to watch unfold.

Posted:A year ago

#2

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
"Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars"
And of course Star Wars sales have been adjusted for inflation? Because no one would compare a dollar in 1977 to a dollar in 2012, would they?

Posted:A year ago

#3

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,270 2,439 1.1
More than that, Andrew, as that's just box office receipts. To say nothing of movie and licensing sales.

Posted:A year ago

#4

Andrew Goodchild Studying development, Train2Game

1,254 421 0.3
Apparently Phantom Menace made back its production cost (somewhere around $200M I believe) in two weeks just on merchandise alone, meaning all box office revenues could be considered profit. Possibly not that relevant to CoD, but interesting if you are anything like me.

Posted:A year ago

#5

David Radd Senior Editor, IndustryGamers

359 78 0.2
Big movies make way more money than big games because they they merchandise, secondary sales to television and DVD/Blu-ray and other licensing considerations. It's nice to say "biggest entertainment launch ever" and it's nothing to sneeze at, but it doesn't tell the whole story.

Posted:A year ago

#6

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