Zynga loses its treasurer to Twitter

Mike Gupta is the latest executive to leave the company

Only a day after a major management shakeup in which Zynga lost its CFO David Wehner to Facebook, it's now been revealed that the company's treasurer Mike Gupta is ditching the company to take a position with Twitter. Gupta will serve in the same role at Twitter.

Zynga has been attempting to reinvent itself since its stock plummeted and many of its games lost tons of active users. The publisher is more actively pursuing mobile gaming and, midcore titles in particular. It's also in a legal battle with Kixeye, an established player in the midcore mobile field.

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Latest comments (5)

Martin Klima Executive Producer, Warhorse Studios4 years ago
How many managers can be left at Zynga? I am surprised there is still somebody to leave.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
I say we pull up a remaining manager list and place bets on which one will turn out the lights.
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[link url=""][/link]Advice to Senior Management
Change fast - stop depending on Facebook-only games and "the pinch" and "friction" to get customers to pay, and move towards pay for more fun and multi-platform games (mobile, tablet, console)

looks like some free sensible advice for "be your own CEO" pincus
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Alfonso Sexto Lead Tester, Ubisoft Germany4 years ago

They don't have to worry about that. Bruce will apply in no time, you'll see.
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Andrew Goodchild Studying development, Train2Game4 years ago
I'm curious about Twitter as a commercial entity. It is very popular, obviously, but does it make any money?

I don't see much advertising, (I just checked, I saw none, at least on my feed), even if there had been, a lot of people have it integrated into phones, which would bypass any banners.
There doesn't seem to be any paid services attached, unless I've missed them.

So is Twitter running at a loss until some company acquires them for a strategic reasons? Skype never made a profit, but it's clear to see how it is of value to MS. Or have they got a clever way of making money that I don't see?

Edited 1 times. Last edit by Andrew Goodchild on 21st November 2012 9:34am

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