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Retail

Wii U to sell 3.5 million units globally this holiday - IHS

Wii U to sell 3.5 million units globally this holiday - IHS

Mon 12 Nov 2012 6:08pm GMT / 1:08pm EST / 10:08am PST
RetailHardware

Sales over four years, however, will only be 70% of what the Wii sold

Wii U launches next week in the US, and Nintendo is anticipating big sales throughout the holiday. In fact, according to research firm IHS Screen Digest, the Wii U will actually outpace the original Wii's holiday sales start with 3.5 million units sold between November and December, which would represent a 12 percent jump over the Wii's start of 3.1 million sold.

“Pent-up demand from Nintendo evangelists, many of which were introduced to the console market through the success of the Wii, is predicted to drive this explosive start,” the firm stated in its report.

While Wii U will be a hot seller this holiday and will be in short supply at most big box retailers, the momentum is expected to slow in 2013, as Nintendo faces even stiffer competition from price cuts on competing hardware.

“This time around, Wii U's pure innovation, coupled with a limited volume of high-quality Nintendo software, will not be enough to drive the ongoing sales momentum we witnessed with the Wii console, especially at a higher price point,” said Piers Harding-Rolls, senior principal analyst and head of games at IHS.

“Long-term success depends on ongoing consumer engagement delivered through the constant release of high-quality content from both first and third parties, a competitive non-games entertainment proposition and a sound digital and online strategy to go along with such innovation. Nintendo is still some way short of delivering a comprehensive engagement-led value proposition at the launch of the Wii U.”

Ultimately, while the Wii U will post some solid sales figures during its lifetime, it's going to have a pretty difficult time coming anywhere close to the incredible success of the original Wii. IHS forecasts that Wii U will reach approximately 70 percent of the Wii's sales volume in the first four years after release. The Wii managed to sell 75.9 million units during its first four years, but the Wii U is predicted to sell around 53.2 million units.

[Thanks to Forbes]

3 Comments

Daniel Hughes Studying PhD Literary Modernism, Bangor University

436 496 1.1


Another way of saying "It's actually too early to judge how well the system will do in the long-term, because we don't know what Nintendo have planned beyond the first 5 months of the cycle, but we'll take a guess anyway, despite how far wrong Wii estimations were."

Granted, 53 million in four years is far closer to what Wii U should accomplish than the 12 million estimates for Wii six or seven years ago, but as this report acknowledges after offering an estimate, it really is too soon to tell how well Wii U will do. I'd wager Nintendo would be happy with 50 odd million in four years, if that comes with a more robust, profitable digital service, a healthier software ecosystem, and better third party support. If those pieces are in place in four years (or sooner), Wii U could do better than Wii ultimately, by being more competitive over a longer period of time. After shifting 76 million Wii units in four years, Nintendo have struggled to shift 20 million in two years. I think they'd be happier with a longer-term curve, even if the end install base is the same size or there abouts.

Edited 1 times. Last edit by Daniel Hughes on 12th November 2012 11:05pm

Posted:A year ago

#1
It's positioned at a higher price point than the Wii in a cut-price market and there's no reason to assume a similar casual gamer wave. These estimations are deeply flawed.

Posted:A year ago

#2

Paul Jace Merchandiser

939 1,420 1.5
"The Wii managed to sell 75.9 million units during its first four years, but the Wii U is predicted to sell around 53.2 million units."

Since when is selling 53 million consoles a bad thing? Even if it is less than what the Wii sold in a similiar time period it's still 53 million consoles sold.

Posted:A year ago

#3

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