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Retail

Halo 4 amasses $220 million in 24 hours

Halo 4 amasses $220 million in 24 hours

Mon 12 Nov 2012 8:36pm GMT / 3:36pm EST / 12:36pm PST
RetailFinancial

Microsoft boasts that it's the biggest entertainment launch of the year

Halo 4 is packing a mighty punch this holiday season, as Microsoft has just revealed that its global sales total in the first 24 hours has hit $220 million, and the title looks to be on pace to hit $300 million in the first week.

Microsoft noted that Halo 4's sales total eclipsed the record for the biggest day-one opening in US box office history, Harry Potter and the Deathly Hallows: Part 2, and the biggest movie of 2012, The Avengers - based on US sales alone. Additionally, these latest sales now have pushed lifetime sales for the Halo franchise past $3.38 billion

Another touchpoint Microsoft passed along is that Halo 4 secured the record for the largest number of players in the history of the Halo franchise, with over 4 million players in the first five days. Players spent a total of 31.4 million hours playing Halo 4, and the total number of gameplay hours across the Halo franchise now exceeds the five billion mark.

“We're thrilled that Halo 4 has emerged as the biggest US entertainment launch of the year,” said Phil Spencer, corporate vice president of Microsoft Studios. “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the 'Halo' franchise, Halo 4 is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.”

“Consumer demand and excitement for Halo 4 is even greater than we anticipated,” said Tony Bartel, GameStop president. “Day-one sales of Halo 4 make it the biggest Halo launch in GameStop history and the biggest game launch on any platform so far this year in our stores.”

Halo 4 went on sale on November 6, with more than 10,000 retail locations hosting midnight launch events. Of course, there's a good chance that Call of Duty: Black Ops II will more than surpass these figures, given the franchise's history and the fact that it's a multi-platform game. Modern Warfare 3 last year generated more than $400 million in its first 24 hours.

15 Comments

Bill Garrison Studying Student, DigiPen Institute of Technology

69 89 1.3
Call of Duty: Modern Warfare 3: "It also registered more than $400 million in sales. This is the third consecutive day-one launch record for the company, following the releases of Call of Duty: Black Ops ($360 million) and Call of Duty: Modern Warfare 2 ($310 million). Read on for more."
Its not even close anymore.

Posted:2 years ago

#1

Alex Bunch Proof Reader, ZiCorp Studios

94 106 1.1
What absolute rubbish! This is trotted out for every big game. Why compare with a film that costs say £9 to see with a game that costs £45? Now tell me which has the biggest launch?

Posted:2 years ago

#2

Jade Law Senior concept artist, Reloaded Productions

72 291 4.0
@Bill dont forget however, modern warfare is a multi platform franchise.

Posted:2 years ago

#3

Andrew Animator

148 158 1.1
What absolute rubbish! This is trotted out for every big game. Why compare with a film that costs say £9 to see with a game that costs £45? Now tell me which has the biggest launch?
Speaking in financial terms it doesn't matter does it? Assuming film X and game Y both had budgets of £10million and they both make £100 million does it really matter that less people bought the game than the movie? It depends what defines a big launch, the article seemed focused on the financial.

If you're talking about bums on seats then yes, the movie wins.

Edited 1 times. Last edit by Andrew on 12th November 2012 10:26pm

Posted:2 years ago

#4

Bill Garrison Studying Student, DigiPen Institute of Technology

69 89 1.3
True Jade,
but divide it by 2 (PS3 and 360), and you have over 200 million. Factor in that most copies sell on the 360, and you've got at least $250 million I'm sure. It seems Microsoft is undermining the brand power of Halo by relying on CoD so heavily.

Posted:2 years ago

#5

Paul Jace Merchandiser

946 1,434 1.5
I'm not surprised. Halo has continued to be one of the biggest gaming franchises of the last two gens(well this one and last gen), despite the fact that it is console exclusive to the Xbox platforms. Yes COD will sell more copies(and it should) but for a console exclusive franchise Halo never fails to impress with it's sales figures and sell thru numbers, especially during the first week. Halo 4 might even sell five million units worldwide by the end of 2012. I'm a big fan of both franchises and they deserve these kind of sales numbers because they are both that damn good.

Posted:2 years ago

#6

Richard Gardner Artist, Crytek

123 32 0.3
Halo 4 is an absolutely fantastic game, 343 and Microsoft really pulled it out the bag. Congratulations!

Edited 1 times. Last edit by Richard Gardner on 13th November 2012 8:25am

Posted:2 years ago

#7

Devante Adams designer

11 5 0.5
Your right they do rely on COD heavily but its the only product on the 360 that can generate Halo beating sales every year consistently. Each COD game since MW2 (on the xbox 360) has sold more units than each Halo game. Halo 3 is the only halo game to break into the 10 million+ units sold bracket where as COD has been doing that for the last 3 years on the 360 alone. if you took into account the other platforms that COD are on (PS3, PC, Wii), the figures takes COD in to the 22m+unit sales bracket per year.
I Like what I have seen from Halo 4 and good for MS to have an internal game do so well for them financially but this generation has been too shooter (1st and 3rd person) focused.

Posted:2 years ago

#8

Fran Mulhern , Recruit3D

863 707 0.8
I must be the only person on the planet who's just never been able to get into Halo!

Posted:2 years ago

#9

Jessica Hyland Character Artist

361 1,542 4.3
You're not alone Fran, but I have zero interest in shooter games in general :3

Posted:2 years ago

#10

Fran Mulhern , Recruit3D

863 707 0.8
@ Jessica - the problem I find with a lot of these games is that the single player is very much on rails. And the multiplayer seems to focus more on X amount of people, few of whom know each other, running around shooting each other on a map. I love tactical shooters where there's an option to play through, say, the campaign co-op with friends, but they seem to be a dying breed these days. Probably explains why I prefer sports games - within the confines of the pitch or ice, they're the ultimate sandbox. Absolutely loving NHL at the minute with its EASHL mode where you play with 11 other people on the ice. Pick a position, and off you go. Fantastic.

Posted:2 years ago

#11

Dan Howdle Head of Content, Existent

281 814 2.9
I'm not a Halo fan, but I will defend it just an incy-wincy bit and say it's definitely not on rails, Fran. It's full of big, wide-open playgrounds to shoot stuff in and filled with vehicles to drive/fly/ride.

That's Halo's thing.

Posted:2 years ago

#12

Fran Mulhern , Recruit3D

863 707 0.8
@ Dan. Fair point. I was really thinking of the "modern military" shooters when I was writing the above. Stuff like Halo, I simply can't suspend my disbelief. Silly, really.

Posted:2 years ago

#13

Dan Howdle Head of Content, Existent

281 814 2.9
I'm with you on that one. Never been able to get into the story for exactly that reason.

Posted:2 years ago

#14

Francis Cermak Website Administrator, HeavenGames LLC

17 3 0.2
Giant Bomb guys call Halo a "Combat Puzzle" and I strongly agree. On the Hard and Legendary difficulties (and even to some extent on normal), you will struggle if you just run through a level with the same gun blazing. You have to think about your tactical approach and what weapon set is best in for that approach.

Posted:2 years ago

#15

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