Sections

Blizzard helps Sandy relief with WoW pet

Cinder Kitten will go on-sale before the end of the year

Blizzard Entertainment is showing support for the Hurricane Sandy relief effort by selling a new pet for World of Warcraft.

A post on the Battle.net blog describes an American Red Cross branded Cinder Kitten, which will go on-sale for $10 this year. The entire amount paid will be donated to help provide, “shelter, food, emotional support and other assistance to survivors of disasters like Superstorm Sandy.”

This is not the first time that Blizzard has leveraged the popularity of WoW for a worthy cause: last year, a Cenarion Hatchling raised $2 million for the Tsunami relief effort in Japan.

More information on the Cinder Kitten's release date will follow shortly. For more information, visit Battle.net.

Related stories

Blizzard knuckles down on community as Valve fiddles

A few graphs won't fix review bombing and abuse; if Valve wants tips, it could look to the tough decisions and hard work Blizzard is doing on Overwatch

By Rob Fahey

Blizzard has taken disciplinary action against 480,000 Overwatch accounts

Jeff Kaplan's team devotes "a tremendous amount of time and resources to punishing people," and it's slowing progress of the game

By Matthew Handrahan

Latest comments (2)

Well. I was set on buying it already, but I'm glad my money will be going to an especially good cause!
0Sign inorRegisterto rate and reply
Tamir Ibrahim Programmer, Splash Damage4 years ago
Well done Blizzard.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.