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FarmVille 2 nears 50 million monthly users

By Brendan Sinclair

FarmVille 2 nears 50 million monthly users

Wed 17 Oct 2012 8:56pm GMT / 4:56pm EDT / 1:56pm PDT

Zynga's latest tops Facebook charts, has added 11.4 million users in last week

It's not all bad news for Zynga. Despite litigation, slumping user engagement, an executive exodus, and a struggling stock price, the company still knows how to launch a hit Facebook game. FarmVille 2 debuted in early September, and according to AppData, has become the biggest app on Facebook, with 48.9 million monthly active users.

The 11.4 million new MAUs FarmVille 2 has added in the last week helped push it past another Zynga hit, Texas HoldEm Poker. The casual card game is currently second on AppData's charts with 38.1 million MAUs.

The success of the sequel hasn't suddenly made fields in the original FarmVille fallow, as that game still boasts 18.8 million MAUs, just enough to crack AppData's top 20. At its height, the original FarmVille had more than 80 million MAUs tending virtual crops.

[Thanks to Business Insider]

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Bruce Everiss Marketing Consultant

1,692 595 0.4
Oh no. Disaster. Zynga are doomed.

The reality is that they still have the best skills in the world in several aspects of gaming. And they have lots of money.

Posted:3 years ago


Aleksi Ranta Product Manager - Hardware

384 304 0.8
Zynga isnt doomed we all know that, bruce. But the truth of the matter is that people are consuming content faster and faster, which makes their total spend on these, well lets call them "quick daily nibbles" of games, spread out over a wider variety of content (entertainment in general). Zynga will not perish but the hill they need to climb to turn those MAUs into an actual profit year-on-year will become harder and harder. And with talent leaving, law suits and so on, it isnt getting any easier for them. Zyngas golden days are over but they can still enjoy a pretty nice walk in the fields with sheep.

Posted:3 years ago


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