Close
Report Comment to a Moderator Our Moderators review all comments for abusive and offensive language, and ensure comments are from Verified Users only.
Please report a comment only if you feel it requires our urgent attention.
I understand, report it. Cancel

Star Wars Angry Birds crossover hatched

Star Wars Angry Birds crossover hatched

Mon 08 Oct 2012 3:14pm GMT / 11:14am EDT / 8:14am PDT
Marketing

Rovio and Lucasfilm launching game November 8, merchandising tie-ins October 28

Two titans of mass merchandising are teaming up, as Rovio and Lucasfilm today revealed Angry Birds Star Wars, a mobile and PC game to be accompanied by a deluge of licensed paraphernalia.

The new spin-off will feature Rovio's agitated avian cast dressed up as the leaders of Star Wars' heroic Rebellion, with the villains of the evil Empire subjected to a porcine portrayal. The game will also make use of familiar Star Wars settings, such as Tatooine and The Death Star.

"People seem to instinctively know what to do when handed a lightsaber or a bird in a slingshot, so this is a natural combination," said Lucasfilm VP and head of studio operations Colum Slevin.

Angry Birds Star Wars will be available worldwide November 8, but Rovio said it will be preceded into stores by a "massive" merchandising blitz, from Halloween costumes to clothes, plush dolls, and action figures.

This won't be the first time Angry Birds was allied with an outside brand. Last year, Rovio launched Angry Birds Rio, a tie-in with the 20th Century Fox animated film Rio. It also collaborated with punk-pop band Green Day for an episode of its Angry Birds Friends Facebook game.

6 Comments

Meelad Sadat [a]list daily editorial director, Ayzenberg Group

51 30 0.6
I'd eat this cereal. Just saying -I see six or seven tasty marshmallow possibilities in the key art alone

Posted:2 years ago

#1

Paul Johnson Managing Director / Lead code monkey, Rubicon Development

961 1,759 1.8
Speechless.

Posted:2 years ago

#2

Shane Sweeney Academic

417 441 1.1
Marshmallow in cereal? Crazy Americans.

Posted:2 years ago

#3

James Prendergast Research Chemist

741 439 0.6
Next up: Angry Birds: Pokemon (multiple colour editions!)

Seriously, these guys are going to make a mint...

Posted:2 years ago

#4

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,287 2,507 1.1
Angry Birds is the new LEGO.

Angry Birds Star Wars
Angry Birds Pirates of the Caribbean
Angry Birds Indian Jones
Angry Birds Batman
Angry Birds Lord of the Rings
Angry Birds Harry Potter

Posted:2 years ago

#5

Rick Lopez Illustrator, Graphic Designer

1,269 941 0.7
You know Bad little piggies is actually a good game and a step in the right direction. It shows that they can do more original stuff. However they need to start churning out more original IP.

Posted:2 years ago

#6

Login or register to post

Take part in the GamesIndustry community

Register now