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Star Wars Angry Birds crossover hatched

Rovio and Lucasfilm launching game November 8, merchandising tie-ins October 28

Two titans of mass merchandising are teaming up, as Rovio and Lucasfilm today revealed Angry Birds Star Wars, a mobile and PC game to be accompanied by a deluge of licensed paraphernalia.

The new spin-off will feature Rovio's agitated avian cast dressed up as the leaders of Star Wars' heroic Rebellion, with the villains of the evil Empire subjected to a porcine portrayal. The game will also make use of familiar Star Wars settings, such as Tatooine and The Death Star.

"People seem to instinctively know what to do when handed a lightsaber or a bird in a slingshot, so this is a natural combination," said Lucasfilm VP and head of studio operations Colum Slevin.

Angry Birds Star Wars will be available worldwide November 8, but Rovio said it will be preceded into stores by a "massive" merchandising blitz, from Halloween costumes to clothes, plush dolls, and action figures.

This won't be the first time Angry Birds was allied with an outside brand. Last year, Rovio launched Angry Birds Rio, a tie-in with the 20th Century Fox animated film Rio. It also collaborated with punk-pop band Green Day for an episode of its Angry Birds Friends Facebook game.

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Latest comments (6)

Meelad Sadat [a]list daily editorial director, Ayzenberg Group4 years ago
I'd eat this cereal. Just saying -I see six or seven tasty marshmallow possibilities in the key art alone
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Paul Johnson Managing Director / Lead code monkey, Rubicon Development4 years ago
Speechless.
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Shane Sweeney Academic 4 years ago
Marshmallow in cereal? Crazy Americans.
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Show all comments (6)
James Prendergast Research Chemist 4 years ago
Next up: Angry Birds: Pokemon (multiple colour editions!)

Seriously, these guys are going to make a mint...
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
Angry Birds is the new LEGO.

Angry Birds Star Wars
Angry Birds Pirates of the Caribbean
Angry Birds Indian Jones
Angry Birds Batman
Angry Birds Lord of the Rings
Angry Birds Harry Potter
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Rick Lopez Illustrator, Graphic Designer 4 years ago
You know Bad little piggies is actually a good game and a step in the right direction. It shows that they can do more original stuff. However they need to start churning out more original IP.
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