Apple suppliers prep for 10 million iPad Minis

Component makers producing 7.85-inch tablet parts in huge numbers for holiday quarter

The iPhone 5 is less than a month old, but Apple is already gearing up for its next major product launch. According to the Wall Street Journal, Asian component suppliers have received orders for more than 10 million units of a scaled-down iPad, about twice the number of Kindle Fire tablets ordered for the same time period.

Dubbed the iPad Mini, the smaller tablet has been repeatedly rumored, but not actually revealed by Apple itself. The tablet will reportedly sport a 7.85-inch screen and a lower price point to stay competitive with newer tablets from Google and Amazon. Google's Nexus 7 tablet starts at $199, while Amazon's entry-level Kindle Fire retails for $159. Currently, the least expensive configuration of the iPad clocks in at $499. According to market research firm IHS iSuppli, Apple's market share of tablets was nearly 70 percent for the second quarter of the year, reclaiming ground it had lost since a wave of competitors found success early last year.

Apple is rumored to be revealing the iPad Mini later this month.

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Latest comments (2)

Nicholas Pantazis Senior Editor, VGChartz Ltd5 years ago
"Lower price point" yeah I highly doubt it. The iPod Touch is $300 for the cheapest model. I bet good money the iPad Mini doesn't come in below $350 and there's a solid chance it starts at $400. It will not be competitive with Amazon's and Google's offerings from a price perspective.
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Curt Sampson Sofware Developer 5 years ago
If looked at strictly in terms of price and nothing else, no. But it is a "premium" product that people feel is worth more, so I think that if they came in at, say, $299 for the minimum model, a lot of people who would otherwise live with the Nexus would be willing to pay that much extra to get an iPad instead, because they feel the design (both hardware and software) is significantly better.

(I'm not saying that they're correct, BTW. I'm more of an Android fan myself, for various reasons, but I see how the Apple products might be objectively better for some people.)
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