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Warcraft subscriptions pass 10m following Pandaria release

Warcraft subscriptions pass 10m following Pandaria release

Thu 04 Oct 2012 1:23pm GMT / 9:23am EDT / 6:23am PDT
OnlinePublishing

Expansion sells through 2.7 million units worldwide

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...

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World of Warcraft: Mists of Pandaria has boosted subscriptions to the MMORPG to over 10 million, with the expansion pack selling through 2.7 million copies since release.

"With Mists of Pandaria, we set out to expand on the sense of fun and discovery that's always been at the heart of World of Warcraft -- in addition to adding a huge variety of new content and features to the game," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment.

"It's been gratifying to see the results of all of the work we put into this expansion and to hear all of the positive feedback from players so far."

The increase of players will please Activision Blizzard, with many analysts showing some concern at a steady drop in subscriptions this year.

A full interview with Blizzard's Mike Morhaime on the launch of Mists of Pandaria can be read here, and an in-depth talk with Blizzard designer Rob Pardo here.

3 Comments

Nick Parker
Consultant

279 143 0.5
This is a good launch despite initial scepticism. 2.7m represents 29.7% of the WOW global subscriber base and has driven subscriber numbers back up to over 10 million from 9.1m at end of June. It may have sold less than Cataclysm did at 3.3m in its first day but these represented 28% of a 11.8m WOW subscriber base at the time and Cataclysm increased subscriber rates by only 1% compared to a 10% subscriber rate growth from the Pandaria launch.

Edited 1 times. Last edit by Nick Parker on 4th October 2012 4:30pm

Posted:A year ago

#1

Tamir Ibrahim
Programmer

75 56 0.7
Is that 2.7 million copies at retail or does that include digital? Somehow I doubt it includes digital...

Posted:A year ago

#2

Alfonso Sexto
Lead Tester

766 574 0.7
Tamir: They don't include digital, I read it somewhere in this site few days ago.

Posted:A year ago

#3

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