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Sony sees PS3 interest from Xbox 360 owners

Uncharted 3 bundle a move to sway Microsoft fans into picking up a second console

Sony expects to sell a lot of its redesigned PlayStation 3 systems this holiday season, and its target customer base includes Xbox 360 owners. In an interview with GameSpot, Sony's vice president of hardware marketing John Koller said the $270 Uncharted 3 bundle in particular is expected to draw a lot of converts from Microsoft's ranks.

"We have seen a very high interest rate from Xbox 360 consumers wanting to purchase a second console," Koller said. "We've held up Uncharted 3 as our flagship product over the last year and it's a good opportunity for those types of consumers to come over and own a second console in their household. We saw the same kind of thing happen in reverse during the PS2 years when a lot of PS2 consumers said they wanted to get an Xbox because of Halo and some other games. So we think the strategy works and it's a good one."

However, that late-in-the-lifespan trend doesn't mean Sony's looking to drop the PS3 anytime soon.

"We're going to continue supporting the PS3 for the next few years," Koller said. "Absolutely. And we're going to continue supporting it not only that long, but as long as there is a development spigot that's running hot. And I can tell you right now, the development spigot for PS3 is very hot. A lot of great games coming. Same thing with PS2…it's kind of stuck around as that old warrior, many years after its launch. But there's still games launching for it."

Sony has yet to announce the successor to the PS3, which originally launched in November of 2006.

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Latest comments (6)

Stephen Richards Game Deisgner 4 years ago
I can see why they want to target xbox owners, being one myself who's been tempted to buy a ps3. But at this point I'd have to be quite impatient not to wait for a backwards compatible ps4 to come out.
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Andy Samson QA Supervisor, Digital Media Exchange4 years ago
The super slim model still looks overpriced, the system's already nearly in its end cycle. The bundle costs 269 USD and it doesn't even have an HDMI cable, add that to the hidden cost and the price is now at least 279 USD. What you need a 2nd controller for split screen co-op play? Add at least 40 USD. Now the price easily crossed the 300 USD barrier and it's not looking as enticing. It wouldn't hurt to wait some more to get the PS3 cheaper or until it hits 199.

I think what those XBOX 360 owners have in mind is the Wii U. Most of them already have a Wii and you can use all your existing Wii games and accessories with it.
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Andrew Goodchild Studying development, Train2Game4 years ago
Andy is right. I would think about getting a PS3 at a cheap price, but at the current one, I am far more interested in a Wii U. To pick up a PS3 at this late stage, it would have to hit the 100-ish impulse purchase mark. The benefit there to Sony would be that I might then end up choosing the Orbis over the Durango if they could convince me, whereas at the moment I am more likely to stick with what I know.
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Alfonso Sexto Lead Tester, Ubisoft Germany4 years ago
Already got my PS3 3 years ago. Most of the gamers that got both consoles, like me, don't really care about one company or the other; we just want to have the chance to play every game out there, regardless of the machine they run into.

Also the possibility of choosing the best versions is there; When I can buy Mass Effect on 360, Final Fantasy on PS3 and Skyrim on PC I really have the feeling that I'm missing very little in general.
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Barrie Tingle Live Producer, Maxis4 years ago
tbh I bought a PS3 for Uncharted 2 and sold it again when I moved to the USA and have no intention to buy another as I mainly game on titles that are cross platform and the 360 is better for those titles.

Uncharted and Killzone are the only two games I like on the PS3 so a new console purchase doesn't really make financial sense.
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Caleb Hale Journalist 4 years ago
If this tactic is successful at all, it's probably a sign the current console cycle has gone on longer than most seasoned gamers are accustomed to. My guess is, if someone has owned an Xbox 360 all this time, isn't interested in taking a gamble on Wii U, but looking for some new gaming experiences, the undiscovered land would be Sony and its rather long list of exclusives for the PlayStation 3.

I'd still be a happy PS3 owner myself if my system (an original 60GB model) hadn't gone kaput back in March.
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