iPhone 5 sees 2m pre-orders in 24 hours

Apple's new device scores "phenomenal" customer response

The new Apple iPhone has beaten previous records and received over 2 million pre-orders in the first 24 hours of availability.

"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal," said Philip Schiller, senior VP of worldwide marketing.

"iPhone 5 is the best iPhone yet, the most beautiful product we've ever made, and we hope customers love it as much as we do."

The device won't go on sale until September 21, but pre-orders have already surpassed the number of launch devices available. The device was officially unveiled on September 12, and pre-orders went live two days later.

The 2 million figure doubles the previous record set by the iPhone 4s.

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Latest comments (8)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
That's a lot of phones. Was something wrong with 2 million people's phone?

Of course, if could just be 2 million people like this.
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Hugo Trepanier Game Designer, Behaviour Interactive4 years ago
This has turned into a social disease where people no longer stop and think about their true needs and the value of the products on offer. I'm sure the iPhone 5 is a fantastic device but most people would be perfectly happy with their current version 4 still.

The iPhone is now the Call of Duty of phones. with Apple pumping out a new sequel every year that's only marginally better than the last offering. Apple could put polished turds in shiny white boxes and they would sell because of the momentum they gained. Their success is awesome but the numb sheep following blindly are kinda sad.
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Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster4 years ago
This is no surprise, no surprise at all. Oh and Tom, careful because the iRock would still sell buckets at $200 and I see no reason why Apple shouldn't do it.

The iPhone 5 irritates me to no end. Sure, its faster, but Apple refuse to release even a clock speed so the only knowledge we have until its Jailbroken is anecdotal when put against any phone not made by Apple. Sure it has half an inch more screen space at the top and bottom, but thats no reason to drop $850 on a new phone (doing the conversion from the PAYG price in the UK for the base model). Other than that there really is nothing to talk about.

Yet it sells 2 million. The majority of that it sells to iPhone 4 (both flavours) owners. I know 4 people with one on preorder. They all have 4S models on contract and are paying full whack to upgrade early. Sheep doesn't describe it.
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Jess Kappeler Senior Game Designer, Pipeworks Studio4 years ago
We don't know what percentage of that 2 million is upgrading from a older edition, how many are swapping from android, or how many are getting their first smart phone. The market is still growing, I doubt a very high percentage of that 2 million is upgrading from 4s.
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iBrain does not come installed as default unfortunately.
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Tomis programmer 4 years ago
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Fran Mulhern , Recruit3D4 years ago
Presumably that figure includes carriers who have ordered in bulk?
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Nicholas Pantazis Senior Editor, VGChartz Ltd4 years ago
@ Fran Sadly no. This is consumers (or possibly offices, though I seriously doubt many businesses are ordering these for their customers) only. Regardless, I'm sure it's a quality device, but I've never understood why ANYONE can't wait two years for their contract to be up before upgrading. Is a new phone that desperate a proposition? Do these people not realize that if they waited two years, the iPhone 5X would be out and they would get that for $200 instead of paying $600 for an iPhone 5 (which adds no significant features over their 4S) and then another $600 for the iPhone 5X?

Oh well. It's other people's money. Not mine. Stimulates the economy I guess.
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