US leads world in social casino gaming boom
Market stands at $1.6bn, study finds it set to grow to $2.4bn by 2015
A study tracking the growth of social, "casino-style" gaming has estimated that the current global market stands at $1.6 billion, expected to grow to $2.4 billion by 2015.
Leading the charge of growth in the sector is the US, with a total spend of $659.8 million, followed by Europe with $446.4 million and Asia at $311.4 million.
Part of the study, VentureBeat reports, indicates that ARPU for social gamblers is much, much higher than that of regular social audiences, with the average social casino customer spending $78 in July alone, compared to $43 per regular social player. Even more impressively, those numbers are only taking paying players into account, weeding out the legions of free-to-play social gamers who pay nothing at all.
"Both small social game developers and large land-based casino operators are looking at this new space," SuperData's Janelle Benjamin told VentureBeat. "With declining margins in the overall social games segment, casino-style games offer a healthy growth potential."
Recently, several of the major social players have made a push for online gambling titles, including Zynga, which recently employed 888.com's Maytal Ginzburg to advise on the sector. Last month, Facebook UK also launched its first real money gambling title: Gamesys' Bingo Friendzy.