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Zynga's CMO resigns

Jeff Karp joined Zynga a year ago, and now has left

The latest exec to leave Zynga is Chief Marketing Officer Jeff Karp, who is resigning. In a statement reported by Venturebeat, Zynga said:"Jeff Karp is leaving Zynga, and the groups in his organization have been realigned under appropriate existing divisions. Our marketing and revenue teams have always been industry leaders, and as we continue our transition toward mobile and multiplatform game creation and distribution, their continued execution will be key to our future success. We are grateful to Jeff for his contributions over the last year and wish him well in his future endeavors."

Jeff Karp had worked for Electronic Arts before coming to Zynga, and at Zynga he reported to another EA veteran, John Schappert. COO Schappert left Zynga last month, beginning a wave of executive departures. The trigger was Zynga's poor second quarter earnings report and the decline of its stock to under $3 a share. CTO Allan Leinwand left Zynga last week, and the total count of departing executives is nearing one dozen in the last six weeks.

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Latest comments (15)

Bruce Everiss Marketing Consultant 4 years ago
Me. Me.
I can do this job.
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Antony Carter Senior Programmer, Epic Games4 years ago
Wow there literally disintegrating, surely it can't just be execs leaving, is there information on how many staff are getting out as well. I don't think I've ever seen a company fall apart so quick and so publicly.
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Andrew Animator 4 years ago
@Bruce
I can't tell if you are being ironic or just plain silly. Either way the comments aren't helpful in light of whats going on at this company.

@Anthony.
I think these kind of mass depatures speak volumes about the internal workings of a company, usually a direct reflection of the morale and confidence the staff themselves have in their company and the products they work on. I don't know much about Zynga, but I feel bad for the people left behind. It can't be a very happy place to be at the moment.

Edited 1 times. Last edit by Andrew on 11th September 2012 9:42am

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Show all comments (15)
Ben Simpson CEO & Co-founder, Box Of Frogs Media4 years ago
Giving away an iPad in a competition, blowing one up, pure marketing gold Bruce, shocking that Zynga have not offered you a job already...
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John Pickford Owner, Zee 34 years ago
I'm very much in favour of Bruce giving away iPads. Don't knock it.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
Is there anybody left in the building?


I do not wish to call the employees and executives rats but I am reminded of the idiom of rats leaving a sinking ship.
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Christopher Bowen Editor in Chief, Gaming Bus4 years ago
We seem to be making light of the fact that people who were lured to this company with the option of stock options have been left holding a massive bag.

You know, if they didn't get their options taken away in one of Pincus's ruthless reevaluations.
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bum bum bum... and another one bites the dust.

And I am sorry, but i have no sympathy for suckers, and anyone who bought at the IPO was one. The truth about Zynga was in black and white in their pre-IPO filings. All you had to do was read.

In fact, I blogged on it at the time:

http://worldwizards.blogspot.com/2011/07/real-zynga-numbers.html
http://worldwizards.blogspot.com/2011/07/more-zynga-analysis-profit-margin.html

As for the employees, while it sucks that Pincus and his cronies were able to dump and get out while his employees were stuck riding it down, thats the limit of my sympathy. Lots of startups never even get to IPO. We experienced startup people have a word for stock options.. we call them "lottery tickets." And thats about the odds of them making you rich.

Edited 3 times. Last edit by Jeffrey Kesselman on 11th September 2012 6:27pm

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Gareth Jones Software Engineer (Contract), Cisco Systems4 years ago
Looks like the pavements weren't all paved with gold in Casual City after all. Who'd have guessed?
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I did, I did! :)

Wrote about the hype v. the reality all the time in my blog.

When the wind shifts its not only nice to have it shift your way, but to have the proof you predicted it when everyone else was happily drinking the koolaid. (Pardon the mixed metaphor.)

P.S. The other overhyped but clearly stupid thing I wrote about often was ONlive and the nonsense the media was touting called "cloud gaming." Been proved right on that one, too. Been a good year that way.

Edited 1 times. Last edit by Jeffrey Kesselman on 11th September 2012 8:19pm

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Emily Rose Freelance Artist 4 years ago
Any chance of a link to that blog Jeffrey?
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Sure,. the blog is at http://worldwizards.blogspot.com

If you want pointers to the particular articles on Zynga and/or Onlive, let me know and I'll be happy to dig them out.
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Bruce Everiss Marketing Consultant 4 years ago
@ Ben Simpson

The fact that you know about the blown up iPad proves that it worked.
Our marketing messages reached large numbers of people at a very low cost.

Gaining visibility in an incredibly crowded app marketplace is phenomenally difficult.

Edited 1 times. Last edit by Bruce Everiss on 12th September 2012 1:31pm

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Martin Klima Executive Producer, Warhorse Studios4 years ago
Who would have thought that such a young company has so many executives.
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Money. Money easily buys you friends. influence. extra mouths to feed.
It doesnt generate long term friendship, loyalty or true organic growth however.
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