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Amnesia earns Frictional Games over $3.6 million

Amnesia earns Frictional Games over $3.6 million

Tue 11 Sep 2012 10:32am GMT / 6:32am EDT / 3:32am PDT
Development

Title has made over ten times its production cost

Frictional Games has revealed details of its success with horror game Amnesia, and the ongoing sales of the Penumbra series.

"I think we have never disclosed how much we Amnesia cost to make, so might as well do that here," blogged Frictional Games co-founder Thomas Grip.

"The (exactly) three years of development cost a total of $360,000. It has since earned more than ten times that. Take that investors we talked to in 2009!"

He admitted exact sales numbers were trickier to pin down, thanks to the games inclusion in the Humble Indie Bundle and Potato Bundles. But even factoring in bundle sales where someone may have already owned the game, it has still shifted an impressive number of units.

"So saying that we have sold a million units seems fair. Wait... a million units! Oh s***!" remarked Grip.

"What I think is more interesting is how good the monthly sales still are. Not counting any discounts, the monthly full price sales lie at over 10,000 units. This means that less then every 5th minute someone in the world is buying a copy of Amnesia."

Grip attributed the ongoing success to the lack of horror gaming competition on PC, as well as the efforts of modders and the popularity of videos of the game on YouTube.

He also noted that Frictional's Penumbra games were still selling at 900 units a month, which supported the company, allowing it to try riskier projects. And as for piracy?

"It has been over a year since we even thought about piracy. With sales as good as above we cannot really see this as an issue worth more than two lines in this post, so screw it."

The 11 man team is currently working on a horror themed, first person, "new super secret project"

"After the successes we have had, I think it is our responsibility to use our money and independence the best way possible."

7 Comments

gi biz
;,pgc.eu

341 51 0.1
Way to go guys, I can't wait to try your next game! :)

Posted:2 years ago

#1

Kingman Cheng
Illustrator and Animator

952 180 0.2
I can't wait either, good going! I need to man up and finish Amnesia. :P

Horror games don't usually get me but Amnesia freaks me out.

Posted:2 years ago

#2

Thomas Dolby
Project Manager / Lead Programmer

334 283 0.8
Congratulations to them!

Posted:2 years ago

#3

Antony Johnston
Writer & Narrative Designer

112 18 0.2
Awesome. I've been saying for some time now, there is a dedicated niche audience for real survival horror out there, and they (we!) are hungry. If you're realistic about your budget, there's money to be made.

Posted:2 years ago

#4

Pier Castonguay
Programmer

189 106 0.6
Amnesia success is mostly due to Reddit since it became some kind of inside joke and a lot of people got curious about the game and why people say it's so scary. Personally, I preferred the first two Penumbra games a lot more than Amnesia. Still, nice for them!

edit: Dividing 360K by 11 persons by 3 years means they only had an average 11k annual salary? That's not even counting material and license costs? Something off here.

Edited 1 times. Last edit by Pier Castonguay on 11th September 2012 4:38pm

Posted:2 years ago

#5

Richard Gardner
Artist

123 32 0.3
Well deserved, what a fantastic game!

Posted:2 years ago

#6

Nicholas Pantazis
Senior Editor

1,020 1,467 1.4
@ Pier Amnesia's success is due to Steam. While Reddit is indeed a large community, the 50 million Steam users who log in every week are much larger. It's on Steam that it still sells 10,000 units a week, and it got its permanent attention/sales boost during one of Steam's many excellent sales, which is when it was actually found by Reddit.

Posted:2 years ago

#7

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