Report Comment to a Moderator Our Moderators review all comments for abusive and offensive language, and ensure comments are from Verified Users only.
Please report a comment only if you feel it requires our urgent attention.
I understand, report it. Cancel

BioWare GM unsure if free-to-play will save Old Republic

By Mike Williams

BioWare GM unsure if free-to-play will save Old Republic

Thu 30 Aug 2012 8:51pm GMT / 4:51pm EDT / 1:51pm PDT

BioWare Austin's Matt Bromberg talks about the game's shift in business model

EA BioWare

BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable...

BioWare Austin's new general manager Matt Bromberg is unsure if the shift to free-to-play to improve the fortunes of Star Wars: The Old Republic will have a huge impact. When asked by CVG if the transition would help the MMO, Bromberg simply replied, "I don't know."

"My primary intention is to make as many people play this beautiful game that we've made," he added. "It just so happens that the business will naturally grow as more people come to play the game, but we're not trying to squeeze every single penny out of it. A lot of other games that have moved from subscription to hybrid haven't lost as many customers as you might think, in fact a lot of them have gained subscribers."

Bromberg declined to give internal targets for subscriber numbers.

"I can't say what it is. But also because I'm not sure. You have to plan for this but you can never be sure. We do think the numbers will grow steadily but we're not looking for some enormous surge on day one," he said.

CVG's full interview with Matt Bromberg can be found here.

From Recommendations by Taboola


At least hes being honest in that he has no idea if changing revenue models will increase or decrease the bottom line.

Zynga's rapid decline is showing that the micro-transaction model for primary revenue is not the gold mine it was hyped to be.

The big question is, how much will non-paying customers cost them and can they drive enough conversion through "freemium" to make it a net win. Saying "subscriptions decline less then you might think" is not much of a statement of confience that they can.

Posted:4 years ago


Kevin Danaher Associate Producer, EA Mobile

45 62 1.4
What this comes down to is that they made the wrong kind of game. Millions of old republic fans wanted another game concluding the trilogy. EA decided they wanted to make an MMO instead because, if you're gonna make any game nowadays it has to be inherently multiplayer. Sod the story based single player games that sold millions beforehand clearly everyone wants more and more WoW clones!

Posted:3 years ago


Login or register to post

Take part in the GamesIndustry community

Register now