Close
Are you sure? Are you sure you want to report this comment? I understand, report it. Cancel

Microsoft updates 25 year old logo

Microsoft updates 25 year old logo

Thu 23 Aug 2012 8:18pm GMT / 4:18pm EDT / 1:18pm PDT
Business

The company makes a change just in time for Windows 8

In a post on the Official Microsoft Blog, the company revealed a brand-new logo for the launch of its new ecosystem. The Microsoft logo has been the same since 1987, so the change is a marked one for the company, which looks to launch Windows 8, Windows Phone 8, a new version Office, and more this year. Most of the company's new product line has already seen updated branding as shown in the video here.

The new logo is in the Segoe font that Microsoft has been using across several products for the last few years.

"It's been 25 years since we've updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products," wrote Microsoft general manager of brand strategy Jeff Hansen in the post.

"The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol's squares of color are intended to express the company's diverse portfolio of products. We're excited about the new logo, but more importantly about this new era in which we're reimagining how our products can help people and businesses throughout the world realize their full potential."

Microsoft has already updated the logo on Microsoft.com and will be updating it across all Microsoft stores in the next few months.

13 Comments

John Bye
Senior Game Designer

480 451 0.9
Is that it? I'd ask for my money back...

Posted:2 years ago

#1

Kingman Cheng
Illustrator and Animator

949 166 0.2
Popular Comment
John I found this and this might make you laugh - http://i46.tinypic.com/65u9fp.jpg

Posted:2 years ago

#2
Looks like a logo for an 80s printing company.

Posted:2 years ago

#3

Terence Gage
Freelance writer

1,288 120 0.1
I think it looks a little better. Neither logo is exactly inspiring, but then I think the almost italicised font on the old logo looks rather dated nowadays.

Posted:2 years ago

#4

Jim Webb
Executive Editor/Community Director

2,246 2,232 1.0
If that's all they planned on changing, they should have left it the way it was.

But I suppose it is more reflective of their bland, tiled UI of Windows 8.

Posted:2 years ago

#5

gi biz
;,pgc.eu

341 51 0.1
Reminds pretty much the old 16 colors days. I still prefer the blue logo, that perfectly summarizes in one tiny image the multiple blue screens of death you get plus the "feels buggy" sensation, thanks to the voluntarily wrong perspective. Very deep art.

Posted:2 years ago

#6

Nicholas Pantazis
Senior Editor

1,017 1,463 1.4
@ Michele I laughed.

Posted:2 years ago

#7

Joshua Rose
Executive Producer / Lead Designer

191 81 0.4
are you serious? They paid somebody to come up with designs for a new logo...and THAT's it???

Damn... I could have come up with that in about fifteen seconds... What's even better, is the probably paid the guy that came up with that logo a couple thousand dollars...

Hell... I could use a new car for 15 seconds of work.

Posted:2 years ago

#8
Oh no! Their graphics designer forgot to un-hide all of the other layers in Photoshop! How embarrassing! :)

Edited 1 times. Last edit by Christopher Beckford on 24th August 2012 5:34pm

Posted:2 years ago

#9

Gary LaRochelle
Digital Artist/Game Designer

59 52 0.9
@ Joshua
It was probably designed by a committee of upper management types. Years in development.

Posted:2 years ago

#10

Hugo Trepanier
Senior UI Designer

156 143 0.9
@Joshua, a couple thousand dollars? Heheh. I don't know if Microsoft did this one internally or paid a firm to do it, so the figure could vary quite a bit... but consider that some companies pay millions to revamp their corporate image. Also they most certainly redid all their web sites, printed materials, packaging, ads and other stuff to fit the new style.

Check out this list for a few examples of costly and not-so-costly logo designs:
http://stocklogos.com/topic/famous-logo-designs-and-how-much-did-they-cost

It's funny how very few people typically enjoy a company's new logo. I guess it's a standard reaction to change, and it is more obvious in some cases than others.

Personally, as a designer, I find Microsoft's new image not surprising at all. It may look bland at first but it fits perfectly well with their new tile-based everything. The simplicity of the design is both overwhelming and efficient.

Edited 1 times. Last edit by Hugo Trepanier on 24th August 2012 6:39pm

Posted:2 years ago

#11

Tom Keresztes
Programmer

644 260 0.4
Blessed are whose minds is too small for doubt.

Posted:2 years ago

#12

Craig Page
Programmer

382 218 0.6
Wow that is one amazing logo. I was unsure of Windows 8, but after seeing what the company has done with their logo I'm sold!! Where can I pre-order my copy of WIndows 8, Windows Phone 8, Visual Studio 2015, Office 2013, and Zune 360?

Posted:2 years ago

#13

Login or register to post

Take part in the GamesIndustry community

Register now