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Vaizey praises UK games investment at Creative Content Summit

Minster for DCMS highlights Creative Assembly and Activision Leeds

Ed Vaizey, minister for the Department of Culture, Media and Sport, has praised external investment in the UK video games industry during a speech at the Creative Content Summit.

Speaking at the event, Vaizey highlighted the investment by SEGA in Creative Assembly's studio in Horsham, Sussex, and Activision's new mobile studio in Leeds. Vaizey's thoughts were also echoed in a later press release from the DCMS discussing UK business.

"SEGA, the Tokyo-based multinational games producer is investing millions of pounds in one of its UK subsidiaries, The Creative Assembly, to open an additional development facility in Horsham and deliver four major products over the next four years," reads the statement.

"This investment will build on The Creative Assembly's growth of over 50 per cent in the last two years. With the release of its widely-anticipated Total War: Rome 2 and another game based on 20th Century Fox's famous Alien intellectual property, plus other as yet unannounced titles to be released over the next four years, The Creative Assembly will contribute hundreds of millions of pounds to the UK economy and create many new jobs.

"Activision Blizzard, Inc. (headquartered in Santa Monica, California) - a worldwide online, PC, console, handheld and mobile game publisher - has chosen to set up its new mobile studio in Leeds in order to attract some of the world's top handheld and console game development talent, which resides in the UK.

"The investment in the new Leeds studio facility is part of a multi-million pound investment programme in the UK for Activision, with the objective of driving continued growth and expansion over the next few years. The Leeds studio will have the opportunity to work on some of the world's most successful game franchises and be a great example of how the interactive entertainment industry can continue to evolve through smartphone and tablet games."

The Creative Content summit has examined all of the UK's creative industries, with games being represented by Ian Livingstone OBE and Sir Howard Stringer of Sony.

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Latest comments (2)

Bruce Everiss Marketing Consultant 4 years ago
It is like a breath of fresh air having someone at the top of government who understands the video game industry and who engages with it.
A whole world away from the bad old days when Gordon Brown, as prime minister, blamed video games for knife crime.

It is worth noting that, according to the Economist, smartphone apps are already responsible for over 300,000 jobs in America. With gamification of so many areas of human activity the potential for creating new jobs in the UK is immense.

Our industry is green, 80+% of our earnings is export, as a nation it is something we are good at and we are in strong growth (except for the console bit). Exactly what the government wants and needs.

Also it is a pity that Activision went to Leeds. The creative hub that is Silicon Spa would have been so much better for them.
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Martin Greenall Animator 4 years ago
Activision already have a presence in Lemington Spa with Freestyle Games?
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