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Sega returns to profitability in Q2

By Matthew Handrahan

Sega returns to profitability in Q2

Tue 31 Jul 2012 7:48am GMT / 3:48am EDT / 12:48am PDT

London 2012 tie-in drives packaged goods sales to 1.34 million units for the quarter

Sega Sammy Holdings returned to profitability in the second quarter as it continues the ongoing restructuring of its US and European business.

In the quarter ended June 30 2012, Sega posted revenues of 69.9 billion ($893m / 569m), a 7.1 per cent year-on-year increase. Net profits were 2.5 billion ($32m / 20m), versus the 2.2 billion loss in the same quarter last year.

Sega's financial report noted "weakened demand" for packaged games due to the economic climate in the US and Europe. The company's only major packaged release was London 2012: The Official Video Game of the Olympic Games. Total packaged sales across all titles for the quarter were 1.34 million - a year-on-year decline.

The Consumer division reported total revenues of 15.1 billion ($193m / 123m), down 6.9 per cent from last year. Overall, the division made an operating loss of 1.5 billion ($19m / 12m).

In March, Sega announced a major restructuring plan to attempt to restore the business to consistent profitability. This involved closing a number of European offices, and streamlining its game portfolio to concentrate on prominent IP like Sonic, Total War and Football Manager.

From Recommendations by Taboola


Peter Dwyer Games Designer/Developer

490 302 0.6
Excellent now how about they do Zombie Revenge for XBox live arcade and Playstation store!

Posted:4 years ago


Barrie Tingle Live Producer, Maxis

472 348 0.7
Congratulations to SEGA. Ignore Peter above SEGA and focus on XBLA, PSN and PC releases of Jet Set Radio and Shenmue 3 (feel free to put the first two up too :))

Edited 1 times. Last edit by Barrie Tingle on 31st July 2012 4:13pm

Posted:4 years ago


Calum Brown Games Journalist

3 0 0.0
I second Barrie

Posted:4 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4
Is this not an accounting technicality from having written off all the bad news possible in the previous quarter?

Posted:4 years ago


Liam Farrell

66 13 0.2
how about bumping Anarchy Reigns' release to some time this year?

Posted:4 years ago


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