iOS gaining ground on Android in US

Second quarter data shows Google OS losing momentum in shipments and market-share

The analyst firm Strategy Analytics believes that Google's Android mobile OS is nearing the "peak" of its popularity.

New data for the US market in the second quarter of 2012 - reported by TechCrunch - shows Android slipping in both millions of units shipped and overall market-share.

Android phones shipped 13.4 million units in the US in the second-quarter, significantly down from the 15.3 million shipped in the same quarter last year. As a result, Android's market-share fell from 60.6 per cent to 56.3 per cent.

Google's OS, which is supported by a wide range of mobile devices, still has the controlling share of the US market, but while its hold appears to be slipping Apple's iOS is on the rise: shipments of iOS devices increased from 5.9 million to 7.9 million, and its market-share grew from 23.2 per cent to 33.2 per cent.

The problem for Google is that, while companies like Samsung are producing very popular Android devices, Apple is apparently poised to launch a new iPhone in the near future. The resulting increase in demand for iOS devices could prove decisive.

"Android' share is approaching a peak and Apple iOS has been gaining ground," said Strategy Analytics' executive director Neil Mawston said in a statement. "Apple is rumoured to be launching a new iPhone in the coming weeks, and that event, if it takes place, is going to heap even more pressure on Android in its home market."

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Latest comments (3)

For this to represent a trend, lets see similar figures over a few quarters. Comparing shipments YoY may not work, as it doesn't take into account relative product launches, pricing, bundles and so on.

The figures still show that in the quarter there were *still* 5.5m more Android phones shipped than iOS devices - so really, Android is extending its install base lead.
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Nicholas Pantazis Senior Editor, VGChartz Ltd4 years ago
This was also a quarter without a launch of a new big Android phone... I love how people think only a new iPhone matters, and ignore things like the launch of the huge Galaxy S3 in the new quarter and the upcoming new Nexus device. iPhone isn't the only huge phone on the market. It's the biggest individual phone, but there are some huge Android launches that will be on the current quarter of data (and the following quarter) as well.
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Andrew Ihegbu Studying Bsc Commercial Music, University of Westminster4 years ago
This is a bit yellowy in its journalism. iOS, unlike Android usually only has one or two major release every year or two, so it's only natural for market share to deviate from a trend as the pre-orders and initial 'box office' sales come in at a launch. To suggest that this is indicative of Android losing market share is to suggest that Microsoft are doomed the day Mac OS 11 comes out just because Apple market share jumps 0.5%.

The truth is, this change in trend represents less than 0.1% of the market share atm in the grand scheme of things. If the trend continues for three months straight then maybe it's worthy reporting, but I really don't consider this news until then.
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