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Zynga pursuing real-money gambling

Zynga pursuing real-money gambling

Thu 26 Jul 2012 3:16pm GMT / 11:16am EDT / 8:16am PDT
OnlineSocial Network

The company's first real-money poker game is planned to launch next year

Following its hugely disappointing fiscal report, Zynga confirmed on its investors call yesterday that the company would indeed be moving forward in the real-money gambling market. CEO Mark Pincus noted that the first real-money title, a poker game, is expected to launch in the first half of next year.

It's unclear which regions these real-money games from Zynga will launch in. The US poses a problem for Zynga as there are some federal laws in place that may hinder or outright prevent the operation of such online gambling games.

"The US is obviously an attractive market, but it's not an open and regulated market today, so we currently don't have plans for the US," Pincus noted.

With games like Zynga Poker, Zynga Bingo, and Zynga Elite Slots eventually using real money instead of Facebook Credits, Zynga has a much needed growth opportunity. Whether or not it's enough to counter the fact that the vast majority of Zynga's players are non-payers, we shall see.

3 Comments

Bruce Everiss
Marketing Consultant

1,692 594 0.4
This is the big one.
Add at least a zero to Zynga'a stock price if this happens.

Posted:2 years ago

#1
Add gambling and strike off games to Zyngas moniker and marketing led approach. I would hate FB to have online gambling. Truly detestable

Posted:2 years ago

#2

Greg Wilcox
Creator, Destroy All Fanboys!

2,132 1,039 0.5
That and the fact that here in the US, there's a stigma against online gambling in some areas. Of course, all Zynga needs is one cheating scandal or hack to have the chips come tumbling down, but I won't wish any more bad luck on them (even though there's no such thing as "luck")...

Posted:2 years ago

#3

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