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Google enters cable/Internet provider war

Google enters cable/Internet provider war

Thu 26 Jul 2012 8:34pm GMT / 4:34pm EDT / 1:34pm PDT
BusinessOnline

Google Fiber puts cable companies on notice... and could change cloud gaming forever

Google has announced that it has built a $500 million fiber optic network in Kansas City. Called the Google Fiber project, the design is to give the citizens of Kansas City Internet that is 100 times faster than what is used elsewhere in the US, and indeed the world, for $120 a month with no data caps.

Part of this offering will be a television service. Users will have access to hundreds of channels and a Nexus 7 Android tablet will come free with the package for use as a remote and extra screen.

The service kicks off in Kansas City, but it's going to be incumbent upon neighborhoods to petition for Google Fiber to come to their area. Assuming there's enough interest to remain profitable, Google will build the network in.

The service could have major repercussion in the cloud gaming sphere, as an Internet 100 times faster than what is currently offered would make it far more easy to offer high quality game streams. We've contacted OnLive, who has a working relationship with Google TV, to get their thoughts on this announcement.

Needless to say, this announcement also sends a warning shot to other major entertainment players like Apple and Microsoft, who are both attempting to control the living room as well.

Find out more about Google Fiber on the official site.

3 Comments

This is effectively what the Australian government NBN project is - this level of speed/access to the entire of Australia. Its going to take a few more years, but within 10 years this will be available for everyone.

The challenge then becomes having servers and backbone connections (i.e. Australia to US) that is fast enough to make use of it.

But I like the sound of this - its a very aggressive move. Google provides TV access (does this include the normal FTA channels?) and gets their tablet into houses. Sweet.

Posted:2 years ago

#1

John Donnelly Quality Assurance

313 38 0.1
"The service could have major repercussion in the cloud gaming sphere, as an Internet 100 times faster than what is currently offered would make it far more easy to offer high quality game streams."

Yes and no..
Yes on the abality to get the data streams down without needing to use heavy compression which will make the services that bit more responsive and rebust, however you still have to factor in network latency.
Every single hop along the way will add in some delay to the data reaching the player and above a point it becomes noticable and this had an effect on the overall quality of the game expience.

Unless the whole network is optomized for the mimimal latency even 100gbs can still result in a really horiable cloud gaming experience.

Its not how fat your pipe is, its how you maxamize the data flow that is very inmportant for cloud gaming.

Posted:2 years ago

#2

Nicholas Pantazis Senior Editor, VGChartz Ltd

1,020 1,467 1.4
Not sure why GI is only reporting on this part of the news, as the more interesting, part, IMO, is the "Free" option. It's not REALLY free as it costs $300 for installation or $25/mo for 12 months, but after that it's completely, 100% free. This is unbelievably better than any deal offered by any other ISP on the low-end speed spectrum. They should be terrified of Google right now.

$70/mo isn't actually a great price (though $120/mo for TV + super high speed internet isn't bad), because most people won't actually notice that speed difference. Just power users, and we're a very small percentage of the market. The more important part is the part that will reach the wide range of the market... the free option.

Posted:2 years ago

#3

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