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Facebook approaching 1 billion monthly active users

By James Brightman

Facebook approaching 1 billion monthly active users

Thu 26 Jul 2012 8:16pm GMT / 4:16pm EDT / 1:16pm PDT

The social behemoth was able to beat street expectations in its Q2 earnings

Facebook has just announced its second quarter earnings for the period ended June 30, and unlike Zynga, Facebook managed to beat street estimates and its shares have climbed six percent in after hours trading. Importantly, ad revenues for Facebook were up 28 percent to $992 million and the social giant's network has grown its monthly active users (MAUs) by 29 percent to 955 million.

Overall, GAAP loss from operations was $743 million, compared to income from operations of $407 million for the second quarter of 2011. Revenue for the second quarter totaled $1.18 billion, an increase of 32 percent, compared with $895 million in the second quarter of 2011.

It's also worth noting that Facebook is continuing to increase its mobile presence. Mobile MAUs jumped 67 percent to 543 million.

"Our goal is to help every person stay connected and every product they use be a great social experience," said Mark Zuckerberg, Facebook founder and CEO. "That's why we're so focused on investing in our priorities of mobile, platform and social ads to help people have these experiences with their friends."

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Overall, nice figures... but do I read that right in that they posted a loss of $730m? How? Did they spend $1.1bn more in this qrt than same time last year?

Posted:4 years ago


Bruce Everiss Marketing Consultant

1,692 595 0.4
So Facebook is becoming ubiquitous, but does it still command the same degree of engagement with the rise of Pinterest, Reddit.Twitter etc?
Also do they have a world class mobile platform to monetise their members when they use their smartphones?

It will be very interesting if/when Facebook move into hardware. Google have done it with the Nexus range, Microsoft did it with the Xbox and Apple have always done it.

Posted:4 years ago


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