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Nintendo "on track to become primarily a software company" says Gordon

Nintendo "on track to become primarily a software company" says Gordon

Mon 23 Jul 2012 2:50pm GMT / 10:50am EDT / 7:50am PDT

EA veteran and investor Bing Gordon weighs in on the big N

Nintendo continues to be pressured on all sides - not only will Microsoft and Sony likely exert pricing pressure on Wii U this holiday, but the onslaught of smartphones and tablets and free-to-play has completely changed the gaming ecosystem, and specific Nintendo hardware may not be greatly desired in the future, notes entrepreneur Bing Gordon.

Speaking to GamesIndustry International in a wide-ranging interview on the state of the games business, the EA veteran commented, "I think Nintendo's already on track to become primarily a software company."

"I can imagine a day when Nintendo wonders - and maybe it's generational change - when Nintendo wonders if they ought to take some of their best games and make them apps."

Gordon does point out, however, that unlike Sega, Nintendo hasn't made any huge missteps and having Shigeru Miyamoto on your team always helps. "So far, when Miyamoto makes a perfect game, in his career he makes games worth $200 - it's worth buying a system for," Gordon said.

While it's about as likely as hell freezing over, Gordon commented that a Nintendo-Apple partnership would really be a force to be reckoned with. "Neither Apple or Nintendo - both those companies like control - is likely to want a partnership, but a partnership would be stunningly cool," he said.

Check out the full interview with Gordon for insights on many others topics, including Facebook, mobile, Activision, and more.


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,270 2,439 1.1
Mr. Gordon, may point out that you just contradicted yourself?

"I can imagine a day when Nintendo...take some of their best games and make them apps."

"Neither Apple or Nintendo - both those companies like control...."

Going the software route completely relinquishes that control.

And I don't get why people in the industry continue to make this prediction. Nintendo is the only one that makes profits on their hardware so why in the world would it be them that drops that segment but not Sony or MS?

I also noticed he's in the camp that calls Nintendo as being in the toy business rather than in the video game business (see full interview).

Posted:2 years ago


Andy Samson QA Supervisor, Digital Media Exchange

237 180 0.8
Nintendo's creative freedom resides in their own hardware. They are guided by their own principles that are so much like bushido for the modern age. Iwata have already stated that they have no intention of releasing their games outside their systems.

The only exemption is Pokemon which belongs to Game Freaks. Although they're a second party developer for Nintendo, they're an independent company. They have previously released their game in SEGA's PICO console.

Posted:2 years ago


Greg Wilcox Creator, Destroy All Fanboys!

2,193 1,170 0.5
Ah, more timely doom-saying. If it happens, it'll be a sad day for gamers who like that Nintendo keeps pushing their version of the envelope. What the industry needs to learn is that sometimes being in a bubble works when you can keep as many people happy on a yearly basis by just doing what you do best and not following every trend that pops up.

Granted, Nintendo is quite guilty of trying too hard to capitalize on a few trends (3D at least twice, despite rational arguments against it), but when they get it right, they're the company people emulate (motion control, even though they didn't invent it)...

Posted:2 years ago


Craig Page Programmer

384 220 0.6
Why would they release Mario Bros as an app when that's one of the games that helps them sell a ton of consoles? Without Mario and Zelda as platform exclusives, their hardware sales would suffer.

The only way it would make sense is if they also had a $299 NintendoPhone.

Posted:2 years ago


Joćo Namorado Project Manager, Portugal Telecom

52 23 0.4
And the Nintendo DS was going to fail. And the Wii was going to fail.

Posted:2 years ago


Adam Campbell Associate Producer, Miniclip Ltd

1,179 967 0.8
I wouldn't say they are.

If they did their IP would easily rule the gaming world. There's no two ways about it...

Posted:2 years ago


Bruce Everiss Marketing Consultant

1,692 594 0.4
Going software only hasn't exactly done Sega any good.

Posted:2 years ago


Fyzard Brown Sales Associate, VideoGameAdvantage

39 6 0.2
Sega should have accepted the Microsoft buyout. I'm pretty sure it couldn't get much worse than it is for them. They seem like they're about to vanish without some money being infused into them soon.

Posted:2 years ago


Doug Paras

117 61 0.5

The major difference between Nintendo and Sega is, Sega has flopped on to many of there major hardware, where as Nintendo hasn't.

Edited 1 times. Last edit by Doug Paras on 25th July 2012 2:54am

Posted:2 years ago


Andy Samson QA Supervisor, Digital Media Exchange

237 180 0.8
@ Doug Paras

You sure about that? Like I said they already made a "Pokemon" game for the "SEGA" PICO. I have it in my collection. It's called "Pokemon Advance Generation".

Posted:2 years ago


Greg Wilcox Creator, Destroy All Fanboys!

2,193 1,170 0.5
@Andy: That Pokemon game exists and there are also a few other Pokemon Pico, PC and at least one mobile game out there that aren't for any Nintendo platform. All one has to do is a simple Google search for proof.

Posted:2 years ago


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