Hitfox launches "six-figure" incubator
HitFox Game Ventures will offer seed money and advice to gaming start ups
German games distributor Hitfox has decided to share the wealth, launching new incubator HitFox Game Ventures.
"In the past 12 months we have built up a highly productive and entrepreneurial team of 55 gaming, marketing and IT specialists. In addition, we have acquired over 100 game publishers as clients and have seen an eightfold increase in our turnover within the last six months," said CEO Jan Beckers.
"Taking on the role of incubator, we are now using this momentum and rapport with customers to support other game distribution founders."
It was founded by Beckers, Tim Koschella, Hanno Fichtner, Ruben Haas and Team Europe, with funding from Holtzbrinck Ventures, Hasso Plattner Ventures, Tengelmann, Kite Ventures and Bigpoint's Heiko Hubertz.
"Backed by several well-known VCs, HitFox currently has 4 portfolio start-ups and partners with more than 100 world-leading game publishers," adds the official site
It already has HitFox, Ad2Games and two unannounced start ups on its books, and will be offering seed money in the "six-figure" range, as well as a comprehensive team of 56 gaming, tech and marketing people to support participants.
We have to move toward a project-based model - away from an operations-based ("start up") model.
Project-based is the way art has been done for hundreds of years. It focuses on making the project, then it licenses the marketing rights to a separate operations-based venture (such as a publisher), after which the studio wraps (as it should).
Operations-based game studios turns games into vehicles. It winds up generating sequelitis.
The focus needs to be on the games themselves - not the companies that make them.
Edited 1 times. Last edit by Tim Carter on 23rd July 2012 5:05pm
Posted:9 months ago