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EA insists Battlefield and Medal of Honor audiences are different

By Ben Strauss

EA insists Battlefield and Medal of Honor audiences are different

Mon 16 Jul 2012 7:06pm GMT / 3:06pm EDT / 12:06pm PDT

EA's Frank Gibeau says its two shooter franchises are dissimilar to one another

The first person shooter market, notably the modern shooter, is full of major franchises from all of big publishers. EA believes that its two heavy hitters, Battlefield and Medal of Honor, are doing the right thing by avoiding sequel fatigue as well as addressing multiple audiences with each title.

Speaking with Game Informer, EA Labels boss Frank Gibeau says that "We are very careful that Battlefield and Medal of Honor stay differentiated."

"There is inefficiency to having two different brands coming out alternating like that; there is some upside. You don't have the annualized, sequel fatigue. With Medal of Honor we tried to embrace that the game is real. The multiplayer is different than Battlefield. We're trying to use a sequencing strategy to keep it as fresh and different as possible."

Though many gamers might not be able to pick apart the differences, Medal of Honor and Battlefield are inherently different shooters. The games are sharing technology now, however. Danger Close, responsible for Medal of Honor, has transitioned to the Frostbite engine, the very engine that powers Battlefield 3.

Medal of Honor focuses on a more realistic approach to the special operations world, favoring closer engagements and more focus on the units that perform some of the most high-risk missions. This, EA hopes, will draw gamers towards the title. Medal of Honor also hopes to portray a more meaningful story, like 2010's reboot, which drew considerable praise from the SOF (Special Operations Forces) community.

[via Attack of the Fanboy]

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Morville O'Driscoll Blogger & Critic

2,017 2,373 1.2
Well, yes, the audiences are technically different. But that's not stopping them from cross-promoting them, is it? Pre-ordering the 2010 release of MoH allowed early beta access to BF3; there's rumours of BF4 beta access for those who pre-order MoH: Warfighter. So, whilst they would like people to think they're targeting differing audiences, they're not exactly going out their way to differentiate them for consumers.

Posted:4 years ago


Barrie Tingle Live Producer, Maxis

472 348 0.7
Why would they really?

Someone who plays Battlefield will generally play other FPS games and EA's other shooter is Medal of Honor so it makes sense to cross sell between the two.

You might not get all the players to switch over and buy the new shooter on the market but if you can entice them somehow then is that such a bad thing? Both the player and EA wins. The player finds a new game to play and EA gets a potential new customer to the franchise.

Posted:4 years ago


Hugo Dubs Interactive Designer

163 24 0.1
I'd rather prefer to play two different games from one year to another, than playing the same game over and over again, with just new maps (who say COD?)

This is a very good point for EA to have these two franchises. Btw last MoH was very different than other FPS, I really felt that it was more authentic in the way to play.

Posted:4 years ago


Greg Wilcox Creator, Destroy All Fanboys!

2,603 1,679 0.6
I actually liked MoH's story and am looking forward to Warfighter's as well, so I'm hoping it's as well done where it counts. I'm really not into the MP aspect of shooters, but I'll replay a good campaign multiple times just to check out details in areas when I'm not getting shot at.

Posted:4 years ago


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