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Microsoft reacts to Sony buying Gaikai: "Cloud is a big area of investment for Xbox"

By James Brightman

Microsoft reacts to Sony buying Gaikai: "Cloud is a big area of investment for Xbox"

Mon 02 Jul 2012 4:41pm GMT / 12:41pm EDT / 9:41am PDT

Microsoft doesn't appear to be too concerned by Sony's big acquisition today

Sony made a huge splash in the games business today, picking up cloud gaming firm Gaikai for a cool $380 million. Rival Microsoft isn't sitting idly by, however. When GamesIndustry International asked for reaction to the Sony news, a spokesperson noted that the cloud will continue to be hugely important for Microsoft.

"The cloud has been a key component of our strategy and a big area of investment with Xbox for many years. Through Xbox LIVE we're serving up gaming and entertainment in the cloud to more than 40 million people," a spokesperson remarked.

"We're committed to delivering extraordinary entertainment experiences across devices in a uniquely connected way through Xbox, Windows Phone, Windows 8 and other popular devices, and we're looking forward to continuing to innovate in this space in the future."

There's been a lot of speculation that Microsoft could buy OnLive, but others think that Microsoft will simply continue to invest and improve its own technology. Cloud gaming is certainly rising in importance, and Microsoft isn't about to let Sony gain the upper hand. We'll keep you posted on any new developments.

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DeShaun Zollicoffer Editorial Director, Geek Revolt

18 18 1.0
Quick, buy OnLive! Seriously though, cloud gaming should be big next generation. I can see the PS4 allowing users to rent games and play them instantly.

Posted:4 years ago


Andrew Lee Pearson Studying Game Designer, Train2Game

24 1 0.0
Microsoft and Windows 8 is going to be released across all its devices PC, Xbox, Windows Phone, and Surface, and has a lot of interesting stuff to do with using 'The Cloud'.

So isn't Microsoft ahead already and this is actually Sony playing catch up?

Posted:4 years ago


Joshua Rose Executive Producer / Lead Designer, Storm Eagle Studios

191 81 0.4
With today's current ISP bandwidth caps and general infrastructure: I don't think cloud gaming is ready for a high profile 'new gen console' release. Even if the service is only meant to supplement distribution of brick and mortar content, there are still things that need to be taken into account.

Bandwidth usage on a massive scale is only going to force ISP's to grow more and more stingy with their badwidth caps. They already crack down massively on things like Netflix and Youtube. HD streaming of cloud gaming is going to be like Netflix only worse.

Unless they make the Gakai games cross platform compatible with brick and mortar sales, it will be hard for the Gakai fire to catch a real flame. Current streaming technology (as far as I understand), increases and reduces the compression of the content during streaming to compensate for the lag due to internet, rendering, etc. Somebody will have to figure out how to compensate for this with cross platform products and prevent one from having an unfair advantage over the other.

Just my two cents.

Posted:4 years ago


Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College

295 28 0.1
PS3 + Gaikai = PS4.

Effectively next gen content processed through existing PS3 tech delivered vi the Cloud? Surely not! ;)

Posted:4 years ago


Ben Furneaux Designer, Turbulenz Limited

116 55 0.5
"Cloud is a big area of investment for"

Posted:4 years ago


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