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Microsoft reacts to Sony buying Gaikai: "Cloud is a big area of investment for Xbox"

Microsoft doesn't appear to be too concerned by Sony's big acquisition today

Sony made a huge splash in the games business today, picking up cloud gaming firm Gaikai for a cool $380 million. Rival Microsoft isn't sitting idly by, however. When GamesIndustry International asked for reaction to the Sony news, a spokesperson noted that the cloud will continue to be hugely important for Microsoft.

"The cloud has been a key component of our strategy and a big area of investment with Xbox for many years. Through Xbox LIVE we're serving up gaming and entertainment in the cloud to more than 40 million people," a spokesperson remarked.

"We're committed to delivering extraordinary entertainment experiences across devices in a uniquely connected way through Xbox, Windows Phone, Windows 8 and other popular devices, and we're looking forward to continuing to innovate in this space in the future."

There's been a lot of speculation that Microsoft could buy OnLive, but others think that Microsoft will simply continue to invest and improve its own technology. Cloud gaming is certainly rising in importance, and Microsoft isn't about to let Sony gain the upper hand. We'll keep you posted on any new developments.

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Latest comments (5)

DeShaun Zollicoffer Editorial Director, Geek Revolt4 years ago
Quick, buy OnLive! Seriously though, cloud gaming should be big next generation. I can see the PS4 allowing users to rent games and play them instantly.
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Andrew Lee Pearson Studying Game Designer, Train2Game4 years ago
Microsoft and Windows 8 is going to be released across all its devices PC, Xbox, Windows Phone, and Surface, and has a lot of interesting stuff to do with using 'The Cloud'.

So isn't Microsoft ahead already and this is actually Sony playing catch up?
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Joshua Rose Executive Producer / Lead Designer, Storm Eagle Studios4 years ago
With today's current ISP bandwidth caps and general infrastructure: I don't think cloud gaming is ready for a high profile 'new gen console' release. Even if the service is only meant to supplement distribution of brick and mortar content, there are still things that need to be taken into account.

Bandwidth usage on a massive scale is only going to force ISP's to grow more and more stingy with their badwidth caps. They already crack down massively on things like Netflix and Youtube. HD streaming of cloud gaming is going to be like Netflix only worse.

Unless they make the Gakai games cross platform compatible with brick and mortar sales, it will be hard for the Gakai fire to catch a real flame. Current streaming technology (as far as I understand), increases and reduces the compression of the content during streaming to compensate for the lag due to internet, rendering, etc. Somebody will have to figure out how to compensate for this with cross platform products and prevent one from having an unfair advantage over the other.

Just my two cents.
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Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College4 years ago
PS3 + Gaikai = PS4.

Effectively next gen content processed through existing PS3 tech delivered vi the Cloud? Surely not! ;)
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Ben Furneaux Designer, Turbulenz Limited4 years ago
"Cloud is a big area of investment for Xbox...now"
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