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Prototype 2 developer seeing "significant reduction in staff"

By Mike Williams

Prototype 2 developer seeing "significant reduction in staff"

Thu 28 Jun 2012 8:09pm GMT / 4:09pm EDT / 1:09pm PDT

Radical Entertainment won't be making its own games anymore

Activision Blizzard

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...


Radical Entertainment

Radical Entertainment is a video game developer located in Vancouver, British Columbia, Canada. We were...

While reports are saying the Prototype 2 developer Radical Entertainment is completely closed, Activision says the company will continue to exist as a shadow of its former self. The news first hit on Twitter, when Radical senior audio director Rob Bridgett tweeted, "RIP Radical Entertainment 1991-2012." Activision later clarified the studio's status in a statement to Polygon.

"Although we made a substantial investment in the Prototype IP, it did not find a broad commercial audience," according to an Activision statement. "Radical is a very talented team of developers, however, we have explored various options for the studio, including a potential sale of the business, and have made a difficult conclusion through the consultation process that the only remaining option is a significant reduction in staff."

"As such, some employees will remain working for Radical Entertainment supporting other existing Activision Publishing projects, but the studio will cease development of its own games going forward."

Radical Entertainment was best known for Prototype, its sequel, and Incredible Hulk: Ultimate Destruction. For many years, the company was independent, but it was acquired by Vivendi Universal Games in 2005. It became a part of Activision Blizzard in 2008.

GamesIndustry International hopes those affected by the situation will find new employment soon.

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Morville O'Driscoll Blogger & Critic

2,018 2,375 1.2
Damn shame. Although I do feel that Prototype 2's release was... oddly handled. April release for PS3 and 360, July release for PC. Why? Though this happens quite a lot when it comes to multi-format releases with a PC game scheduled. :/ I've also not seen vast swathes of publicity for Prototype 2 - I couldn't have told you who was publishing or developing it, due to the lack of promotions. That said, when I did eventually stumble upon the Johnny Cash soundtracked trailer, I stopped dead in my tracks.

Hope the staff find somewhere new to work soon.

Posted:4 years ago


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,522 3,225 1.3
I hate seeing an independent studio get picked up by a big publisher and then shut down.

Best of luck to those affected.

Posted:4 years ago


Lewis Brown Snr Sourcer/Recruiter, Electronic Arts

217 88 0.4
I have to admit I didnt see much advertising either. It slipped a bit under the radar good luck to those at the studio in finding new roles.

Maybe Activision didnt fancy they would get ROI on the game?

Posted:4 years ago


John Donnelly Quality Assurance

313 38 0.1
Best of luck to the staff.

Posted:4 years ago


Terence Gage Freelance writer

1,289 126 0.1
How long before it get announced that they'll be helping make Call of Duty map packs? Anyone?

I feel sorry for Radical; Prototype 2 is actually supposed to be a pretty good game and a lot better than its predecessor, but it barely seemed to get any marketing and I've always felt its focus on gore and trying to seem edgy had the opposite effect and made it seem quite juvenile.

Nonetheless, best of luck to all those affected.

Posted:4 years ago


Jon Sloan Managing Director, an.x ltd

5 0 0.0
Prototype 2 was pretty heavily marketed at least here in the UK. I saw the TV spot at least 4 times, which is a pretty good OTS rate amongst non core audience demographic (in my 40s). I really enjoyed the game. Shame it didn't get the sales it deserved.

Posted:4 years ago


Dave Herod Senior Programmer, Codemasters

534 801 1.5
I still do plan on buying Prototype 2 at some point. Yet before I've even got around to even trying it Activision have already labelled them failures and effectively shut them down. It's one of the things I find most annoying about the games industry, that most game's lifetimes are only a few weeks before they're effectively written off.

Posted:4 years ago


Morville O'Driscoll Blogger & Critic

2,018 2,375 1.2
@ Dave

Maybe it's got something to do with the ever-increasing concentration on pre-orders and day 1 sales? If it has, it's only going to get worse - pre-order bonuses are getting more extreme, and there's a longer lead-in for pre-ordering (some publishers are allowing digital pre-orders for games coming 2013).

Posted:4 years ago


David Radd Senior Editor, IndustryGamers

361 80 0.2
Prototype 2 got a decent marketing spend, even a neat little live action trailers, but I guess it all wasn't quite good enough to preserve them. I'm sure it was something that Activision ran the numbers to see how a Prototype 3 would do and it wasn't positive, so they're essentially closing Radical. It shows just how tough it is in the AAA gaming industry.

Posted:4 years ago

Yet another Playstation 4 SDK owner / developer falls by the wayside! Is this hardware jinxed before it is even released - or dose it come at the same time that the conventional AAA title is endangered in its current development format?

Posted:4 years ago


Dave Herod Senior Programmer, Codemasters

534 801 1.5
@Morville - Concentration on pre-order has been forced on publishers by retailers pushing second hand sales. Once the game's been out more than a week retailers will never order any more stock since they can just recycle the same few copies they started with.

Posted:4 years ago


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