Close
Are you sure? Are you sure you want to report this comment? I understand, report it. Cancel

Auto Club Revolution ARPPU hitting $24

Auto Club Revolution ARPPU hitting $24

Thu 28 Jun 2012 1:50pm GMT / 9:50am EDT / 6:50am PDT
PublishingDevelopment

CEO Jobling hopes to double that over the player's lifetime

Eutechnyx

Eutechnyx is the world's leading independent driving game developer, with studios in the UK, Hong Kong,...

eutechnyx.com

UK developer Eutechnyx has revealed early sales data for its free-to-play game Auto Club Revolution, with the average revenue per paying user topping $24.

Although the numbers are only based on two month's worth of data, CEO Darren Jobling hopes that number can be doubled over the lifetime of a player.

"If it's $24 in two months we think over a lifetime we'll be able to get that up $40-$50," he told the audience at Game Horizon today. "We're particularly proud of this because the average often quoted by the industry is $20 for average revenue per paying user."

Auto Club Revolution is a freemium racing game where players own cars, upgrade them and race other community members.

Conversion rates are also good, said Jobling, again outperforming the industry average.

"We've got a 9 per cent chance of monetising [the customer]. People like to buy interesting, sexy cars. The average of a Facebook game is 1-2 per cent.

"The beauty with Auto Club Revolution is the car makers keep on making very cool stuff to sell. We've got some of the most creative minds in the world working on your team creating content."

He also highlighted that some of the big spenders - known as "diamonds" - have splashed out over $400, but noted that the vast majority will only ever play the game for free.

"When you look at this you've got to realise that actually 91 per cent of people who play Auto Club Revolution get it for free. Free cars, free upgrades."

2 Comments

David Phan
Co-Founder & President

10 3 0.3
That is a pretty darn impressive ARPPU and Conversion Rate right out of the gates. Will be interesting to see how the figures hold-up over the next few months. Cool of them to share this type of info in such the secretive & competitive world of freemium games.

DP

Posted:A year ago

#1

Nic Wechter
Senior Designer

27 46 1.7
This article encouraged me to give the actual game a try and I was impressed by its quality. If I could get it to work with my gamepad I could see myself spending quite a bit of time playing.

Posted:A year ago

#2

Login or register to post

Take part in the GamesIndustry community

Register now