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Infinity Blade is Epic's most profitable title

By Rachel Weber

Infinity Blade is Epic's most profitable title

Wed 27 Jun 2012 1:12pm GMT / 9:12am EDT / 6:12am PDT

iOS game shows bigger return on investment than Gears Of War

Epic Games CEO Tim Sweeney has told GDC Taipei attendees that its iOS title Infinity Blade is its most profitable.

"The most profitable game we've ever made, in terms of man years invested versus revenue, is actually Infinity Blade. It's more profitable than Gears of War," he said at a talk reported by Gamasutra.

Mark Rein then clarified via a tweet that its Sweeney meant "in terms of man years invested versus revenue only, not total profit".

He also spoke about the difference in business models and values between the Western industry and Asia, and predicted big changes in the next-generation.

"North American and European developers are far, far behind the state of the art Asian business models," he said.

"We've been building these games like Gears of War where you go into the store and you buy a piece of plastic! You just buy this DVD. That is going to change rapidly."

"All these western developers spending 30 million to develop these games for dedicated consoles - all of these companies are going to be invading the Asian markets within the next five years or so and they'll be free to play, worldwide, global products. ... The only way to survive is to go global."

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DeShaun Zollicoffer Editorial Director, Geek Revolt

18 18 1.0
Makes sense to me, I've been thinking this for months: if I ran a AAA studio I'd have them make cheap iOS games and console ones. 38 Studios should have tried to make a few iOS games. It's a lot of money to be made there, and you'd have to be crazy to ignore that market.

Posted:4 years ago


Fran Mulhern , Recruit3D

863 708 0.8
Infinity Blade isn't a "cheap iOS game", and has benefited massively from the publicity Apple have given it in the app store. There's money to be made in iOS, sure but it's not the cash cow a lot of people think.

Posted:4 years ago


Antony Johnston Writer & Narrative Designer

112 18 0.2
It also benefits more than a little from the Epic label. INFINITY BLADE is a great game, and has some amazing technical feats, but there's no saying how successful it would have been if released by a young studio with no track record.

Posted:4 years ago


Craig Page El Presidente, Awesome Enterprises

515 354 0.7
I did not know Epic made this, the iTunes store says "By Chair Entertainment Group, LLC".

Posted:4 years ago


James Verity

132 25 0.2
just like to thank Epic (and all those involved) for making Infinity Blade I & II work on the Original iPad as well... unlike some stupid companies that cannot be bothered to support the original iDevices... Well Done your Epic!

Posted:4 years ago


Jack Lee

60 6 0.1
In case Mr. Page hasn't checked it out yet, Chair is a wholly owned subsidiary of Epic. Epic bought them a few years ago, and they've made a name for themselves by using UE3 in interesting ways for non-first/third person shooters, namely IB and Shadow Complex on XBLA.

Posted:4 years ago


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