Origin aiming to be "better version" of Steam
Origin wants to be Facebook to Steam's MySpace
EA's Origin online store wants to be a "better version" of the current downloadable game king, Valve's Steam service. EA senior vice president of global commerce David DeMartini told MCV that Origin is on "a path of constant improvement."
"There are better mousetraps that ultimately get built out of this innovation and the only way you get to the innovation is to have other people try and do a better version of what someone has previously done. And that's what we're attempting to do on Origin," said DeMartini.
"If MySpace had stayed the one answer in social networking and no one switched to Facebook, then we'd all be stuck on MySpace right now and we wouldn't have had the Facebook phenomenon."
"We're on a path of constant improvement. I didn't expect to be able to out-feature Steam within the first 12 months. But I'm quite optimistic we will differentiate ourselves as a service. We've built the foundation and now we are starting to add value to the service off of that foundation."
EA was slammed by some fans for pulling Crysis 2 from Steam after Origin's launch, but the move to keep some of its biggest titles on Origin has obviously helped in the long run.
"If twelve months ago you would tell me we'd be in the conversation, I would have been pretty happy. And when you look at the fact that over 12 million people have downloaded Origin, we have over fifty partners that have flocked to the service in less than twelve months, and we did over $150 million in revenue, which represented 400 percent growth over the previous year - those numbers show we are making huge progress."
"EA is in a really interesting place. We have this bar that is set so high, so that whether it is any of our games or services, we want to be 90 plus Metacritic at everything. Origin is moving in that direction. We are not there yet. We understand that. But we are going to get there soon."

Top Comment Urgh.
1) David DeMartini, you're a laughing stock of a man. Your "Steam Sales Cheapen IP" comment is now a running joke on the internet. How can anyone take what you say seriously, especially when you compare Steam to MySpace?
2) "I didn't expect to be able to out-feature Steam within the first 12 months"
Seriously, people have to actually call EA and DeMartini on this. EA have had the basic infrastructure for almost 7 years. The name-change to Origin happened twelve months ago. For something that has been in existence 7 years, "Origin" is shockingly poor.
Edit to add:
Apparently, behind-the-scenes EADM and Origin are "different beasts". I notice no real difference between them, but obviously I cannot speak from a dev perspective, so am willing to be corrected by Mats.
3) ""If MySpace had stayed the one answer in social networking and no one switched to Facebook, then we'd all be stuck on MySpace right now and we wouldn't have had the Facebook phenomenon." "
So, drive forward a better service. Provide real competition, not just name-calling Steam, and actually do something - any single thing - that is catagorically better than Steam. And don't treat your consumers like morons just because they want to buy games cheaper than you're selling them. Some EA published games are actually cheaper on Steam than Origin. You can't tell me that's the action of a) someone with good business sense, and b) a company that is trying to be innovative.
There's been no substantial updates in how Origin delivers content, or how the UI works. It's still the same as it was since its relaunch 12 months ago. It still lacks basic features, as compared with Steam. The mere fact that you can't gift other people games on Origin is the most appaling oversight ever. A feature that's existed on Steam for years, a feature that would provide a substantial revenue increase for EA, and it's nowhere to be seen. Words just fail me. DeMartini seems ot think that just because there's more third-party publishers using Origin, that this makes things better. Well, it doesn't - not when those games are as expensive or moreso than Steam, anyway.
Edit:
DeMartini's words remind me of Peter Moore's in this interview
http://www.smh.com.au/digital-life/games/blogs/screenplay/playing-moore-games-than-ever-20111018-1ltw8.html
"I think the fans, the people that have to use it in the early going, are the ones that get it last in regards to what we are trying to do."
Implicit in everything I read about Origin is EA begging to be given more time to make Origin better. To provide real services. To get as good as Steam. And it's just tiring and sad to watch. EA come across as being petty and jealous of Steam. This whole article is pointless - of course EA want Origin to be a better version of Steam. The fact is, it isn't, which is why there's the constant PR, and the constant belittling of Steam.
(wall of text is... wall-like. Sorry. :) )
Edited 5 times. Last edit by Morville O'Driscoll on 24th June 2012 12:38pm
Posted:10 months ago